Vertical Marketing Manager in Nationwide Brazil at Hexis Científica

Date Posted: 8/2/2019

Job Snapshot

Job Description

Job ID: HEX000078

About Us

Com um portfólio de mais de 28.000 itens distribuídos nas áreas de equipamentos e consumíveis, a Hexis é hoje a maior empresa do setor de instrumentação analítica do Brasil.

Atende aos mercados de saneamento, farmacêutico, alimentos e bebidas, químico, petroquímico, papel e celulose, bem como empresas governamentais, universidades e institutos de pesquisa. Especializada em superar padrões em processos e cuidados com a água, foi adquirida pela Danaher Corporation em 2009, importante Holding mundial em Water Quality.


  • BS or BA degree in engineering, economics, business or marketing; MS, MBA, or MA, in marketing, or business preferred.

  • 5+ years progressive experience in strategy, marketing and/or consulting services.

  • Additional 2-5 years in business-to-business or business-to-government sales preferred

  • Some knowledge of chemistry and other applications related to the water analysis industry helpful, but not required

  • Demonstrated experience in the commercial launch of new products, market segmentation techniques, market research and analysis tools and the development and use of demand creation and promotional tools and strategies

  • Awareness of competitive intelligence techniques

  • Development and implementation of business/product/marketing plans

  • Demonstrated ability to develop, communicate and implement strategic business plans

  • Strong planning, organization, listening and communication skills

  • International experience and intercultural agility a plus

  • Ability to travel from 20% to 40% of the time

  • Portuguese, English and Spanish Proficiency.

Job Requirements


  • Studies specific market potential;

  • Understands customer behavior, problems and needs;

  • Develops the long-term segment strategic plan;

  • Proposes growth strategies and business models for applicable vertical;

  • Develops formalized marketing strategy;

  • Builds in collaboration with the Demand Generation and Marketing Communications Manager specific marketing plans to support that strategy and collaborate to tailor them to each country/region;

  • Develops the tactical annual marketing plan for the vertical market he/she is responsible for.

  • Supports the attainment of the annual sales target by providing marketing programs and sales tools. Work hand in hand with Demand Generation and Marketing Communications Manager to generate quality Leads.
  • Develop annual business plan using input from Business Units and Sales Teams to identify and develop specific marketing tactics and commercial action plans to deliver annual growth objectives. Plans should include focus on the continued growth of the core business, new product launch plans, competitive response plans, new channel penetration plans, and demand creation plan.
  • Leads a cross functional team to deliver revenue commitments and growth targets for Danaher Water Quality OPCOs vertical markets.
  • Responsible for assisting in the local implementation of new products into the respective vertical market globally. Specific responsibilities include:
  • Commercialization process champion

  • Develop end user demand drivers and marketing WOW’s

  • Global demand creation strategy

  • Channel management plan

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.


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