Strategy Manager / Senior SEO Strategist in Buffalo Grove, Illinois at Leica Biosystems

Date Posted: 9/15/2018

Job Snapshot

Job Description

Job ID: SEL001451

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit  for more information.

Leica Biosystems is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.

Be sure to follow Leica Biosystems on LinkedIn!


Leica Biosystems is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Position Summary - This is not a remote role; the position is located in Buffalo Grove IL

This position will be responsible for working with the Digital and Web Agency teams to implement SEO improvement changes Your goal will be to ensure that existing content is search-engine friendly and optimized to increase our company’s profitability. This role requires an experienced SEO strategist who can help identify new areas of growth and increase organic rankings and traffic. This role is well suited to an individual with a growth hacker mindset. 

We are looking for an analytical professional who is able to successfully track metrics, including site traffic, referrals, linking domains, rankings and share of voice. Current knowledge of SEO practices and techniques is essential to this role.. 

Major Responsibilities 

  • Build and execute effective search engine optimization (SEO) strategies to increase qualified traffic for a global website. 

  • Responsible for onsite and offsite optimization and for monitoring performance of the SEO changes.  

  • Perform continuous improvement of our site's technical SEO and conduct audits of competitive websites 

  • Review technical SEO issues and implement changes to improve site architecture and page content

  • Develop and implement link building campaigns and utilize Conversion Rate Optimization (CRO) methodologies to improve lead conversion rates

  • Conduct keyword research to guide content teams and uncover content opportunities

  • Plan and promote content with the goal of attracting, engaging, and influencing our buying audience at various stages in the marketing funnel.

Job Requirements


Required Education, Experience, Skills

Education:  Bachelor's Degree in Communications, Business, Marketing, or related experience. MBA preferred.


  • 10+ years of work experience with at least 4+ years of SEO experience and a proven track record of delivering results

  • Experience with SEO tracking and reporting tools such as Conductor, Screaming Frog, MOZ, SEM Rush, Google Webmaster Tools

  • Experience using analytics tools such as Omniture, Google Analytics, etc.GA Certification is a plus. 

  • Basic understanding of HTML, CSS, and Javascript 

  • An active presence in the broader SEO community, as well as your local digital marketing community.

  • Understanding of ROI concepts and performance measurements.

  • Experience in international Search Engine Optimization is a plus

  • Advanced Excel skills

What we offer:

• This position requires you to be on site in Buffalo Grove IL and the opportunity to be remote for 1 day a week

• Leica Biosystems offers summer hours

• Outstanding benefits; medical, dental 401k, vacation, on-going training

• Working with an awesome internal team of top-notch professionals

• Opportunity to grow your career with Leica Biosystems and other operating companies within Danaher.

Travel: Less than 10%



  • Excellent communication skills. Must be methodical and a self-starter (able to operate independently).

  • Self-starter, high energy, strong work ethics

  • Outgoing and team-oriented. Able to work cross-functionally

  • Naturally reaches out to others to communicate needs.

  • Flexible to changing conditions and possessing high level of integrity

  • Ability to manage multiple projects in a fast-paced environment and shift priorities quickly

  • Strong communication and presentation skills (written and verbal)

  • Positive, professional attitude are a must.

  • Superior prioritization skills. Able to plan and complete tasks that contribute to long range goals, while capable to switch focus in a dynamic environment.

Physical Demands & Working Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Physical demands:  While performing the duties of this job, the employee is occasionally required to walk, sit, stand, use hand to finger, handle or feel objects, tools, or controls; reach with hands and arms; balance, stoop, bend, talk and hear.  

  • The employee must occasionally lift and/or move up to 25 pounds.  

  • Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.  

  • This position will require heavy travel by car and flying in and out of airports with possible long wait times.

Work environment:  While performing the duties of this job, most work is in an office environment setting.  Lighting and temperature are adequate.  The noise level in the work environment is usually quiet to moderate.

  • Add any info about electrical hazards, cement floors, operating forklifts, moving mechanical parts, etc.

  • May be requested to work overtime and weekends for special program events

This job description in no way states or implies that these are the only duties to be performed by this employee. The incumbent is expected to perform other duties necessary for the effective operation of the department or unit.  This job description may be changed at any time.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.