Digital Marketing Manager,Shanghai in Shanghai, China at Videojet

Date Posted: 6/21/2019

Job Snapshot

Job Description

Job ID: VID005241

About Us

Videojet Technologies, Inc. is the global leader in the manufacturing of coding, printing and marking products. This high technology product prints variable information, such as expiration dates on grocery products, packaged goods, pharmaceuticals or catalogues. As the market share leader, we have operations in over 30 countries with 2600 employees worldwide. A wholly owned subsidiary of Danaher Corporation (www.danaher.com), Videojet is the core of the $800 million Product Identification Platform. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused and growth-oriented, guided by the phenomenally successful Danaher Business System. Working at Videojet, gives you access to a robust career development process and challenging, “stretch” opportunities.

Description

Primary Responsibilities:

   领导数字营销团队,制定数字营销策略,预算分配及日常操作管理,以实现公司新客户销售额增长目标。
Lead the digital marketing team in digital strategy development, budget allocation and daily operation management to achieve the incremental revenue growth targets.

   熟悉B2B 领域的PPC/SEM的操作和优化, 并管理百度, 360,Sogo等主要搜索引擎以最大化PPC/SEM表现。透过对PPC/SEM代理商的日常管理,定期绩效检视及合适的目标设定,充分利用代理商的能力及优势。
Proficient with the B2B PPC/SEM operation and optimization and manage major search engines such as Baidu,360 and Sogou to maximize PPC/SEM performance; fully exploit PPC/SEM agency’s capability and advantages through daily management, regular performance review, and feasible goal-setting.

   定期维护及更新公司网站。熟悉使用SEO流程及分析工具加强其表现。通过网页设计,关键词匹配及其他SEO工具不断优化公司网站,提升公司的自然搜索排名。
Constantly maintain and update the company website. Master SEO operation and analysis tools to enhance its performance. Maximize SEO organic ranking by improving website design and key words matching, and leveraging other latest tools.

   深入分析PPC及SEO的表现数据,以发现阻碍完成目标的症结点并提出因应策略。找出市场趋势或威胁,并提出不断改善的建议
Conduct in-depth analysis based on PPC and SEO performance data to identify the key bottlenecks in achieving goals and adjust strategies accordingly. Identify trends and issues, propose and implement business plans for continuous improvement.

   密切与全球数字营销团队合作,实行总部要求的标准作业并定期汇报, 并须视中国国情及实际情况,将全球计划及要求在地化。Work closely with the global digital marketing team, implement ongoing global digital marketing standard works and report result, and localize global projects/requirements under China specific requirement.

   管理公司社交媒体平台(微博,微信等)。编辑,整理,按时发布公司推广文稿。

Manage social media platform including Weibo, wechat. Edit and publish contents in time.

   带领、培养、激勵并发展數字營銷团队,目前数字营销团队由4位成員組成,負責來自PPC,SEO及其他數字營銷渠道的客戶諮詢,並進一步產生銷售線索-leads給銷售團隊。
Lead, coach, motivate and develop the digital marketing team comprised of a team of 4 people, who generate leads for sales teams by qualifying customer inquiries from PPC, SEO or other digital marketing channels.

Job Requirements



Qualifications

Requirements

   Bachelor’s Degree in Business, Communications, Marketing.

   5 years’ experience in marketing, with proficient SEO/PPC expertise. Candidate with      in-house PPC management experience or PPC platform/agency background is preferred.

   Excellent in Microsoft Excel and its analytic skills and related analytic skills.

   Good communication skills in English (both speaking and writing) as this job involves many interactions with the global team based in the US and Europe.

   Be able to handle multi-task and result-driven to drive incremental revenues.

   Proficiency in Salesforce is a plus.



Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.