Senior Web Manager in Carlstadt, New Jersey at X-Rite, Incorporated

Date Posted: 2/8/2018

Job Snapshot

Job Description

Job ID: PAN000086

About Us

Pantone LLC, a wholly owned subsidiary of X-Rite Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.


X-Rite Company Description X-Rite, an Operating Company of Danaher Corporation, is the global leader in color science and technology. X-Rite develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical.   




Description

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, a Danaher Company, offers customers products and services through 3 unique business divisions: Pantone Color Systems, digital and physical color management tools for designers and their production partners; the Pantone Color Institute, which provides color consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories.



As a partner for color in design, Pantone enable color-critical decisions, from inspiration to realization, for brands and manufacturers. Over 10 million designers and producers around the world employ Pantone products and services to communicate through color and control consistency across various materials and finishes.  



In 1963, Pantone revolutionized the printing industry with the colorful PANTONE MATCHING SYSTEM®, an innovative tool allowing for the faithful selection, articulation and reproduction of consistent, accurate color anywhere in the world. The tool organizes color standards through a proprietary numbering system and chip format, which have since become iconic to the Pantone brand. 



Today, Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across printing, textiles and plastics. Pantone colors are available both digitally and physically, and integrated workflow tools such as PantoneLIVE and Pantone Studio, ensure market-relevancy and color achievability as technology continues to transform the design process.



About Pantone Web Team



Operating in seven countries, Pantone websites act as the retail face of our brand, communicating on our varied business units, selling products through an e-commerce platform, generating leads for our sales teams, and delivering content that engages and educates.  



The Pantone web team is responsible for the design, development, and maintenance of Pantone’s presence on our global websites throughout the US, Europe, and Asia. In addition to daily management, including ongoing website monitoring, development and code reviews, and UI/UX design, the web team leads key strategic projects, from design to go-live, to improve user experience on the site and improve key performance metrics.



Additionally, the web team is responsible for executing digital marketing updates and campaigns that drive traffic to the site and conversion to sales, including digital marketing, email marketing, and website promotions.



The web team works closely with Pantone’s Communication Team, responsible for building the marketing calendar and delivering content for the site, as well as the E-Commerce team, responsible for delivering website sales and conducting data analytics to improve key performance metrics. 



The web team is responsible to implement and sustain the Danaher’s security guidelines for websites. It works in full coordination and alignment with X-Rite IT direction and guidelines on security and web support.




About the Role

• Lead a team of four people, including 2 developers, 1 designer, and 1 digital marketer to design, develop, promote, and maintain Pantone’s websites across US, Europe, and Asia.

• Operate as the project manager for all site development phases from concept to launch including business requirements, user flows & wireframes, functional requirements, QA, and post-launch optimization. 

• Own, manage, and execute all web related activities including site management, UX/UI development, brand design & aesthetics, content creation, navigation, digital marketing, and performance improvement.

• Collaborate with the e-commerce team to implement projects that drive key performance indicators (traffic, average sales price, conversion to sales), with a focus on conversion optimization. 

• Partner with the communications team to execute the global communications calendar. Develop efficient and effective ways-of-working to manage work between the teams.

• Ensure security and compliance of the website and customer data. Follow Danaher standard business practices, monitoring the site and conducting quality assurance checks.

• Bring a relentless focus on customer experience, product education, and design aesthetic to the Pantone web team to drive consumer engagement, product understanding, and loyalty.

• Be comfortable with A/B and multi-variant testing optimization to create test cases and apply learning for improved business performance.

• Attract new visitors to the Pantone sites via existing customer acquisition methodologies including SEO and email marketing. Work with the communications and ecommerce teams to recommend and execute new forms of marketing that drive site traffics including affiliate, display, social media, and growth/performance based approaches as needed. 

• Lead daily management activities for the web team in line with Danaher Business Systems. Create reports and present to senior management on website performance as required.


Job Requirements



Qualifications

Requirements/Skills:

• Bachelor’s degree in Business, Marketing, Computer Science, or related field required. MBA preferred, but not required.

• 7-10 years of digital, web, and/or e-commerce experience in roles with increasing levels of responsibility, including managing teams and performance metrics. 

• Hands-on experience managing direct reports and working in matrix organization for decision making and execution

• Background and interest in retailing and/or design-oriented industries preferred.

• Entrepreneurial and action oriented, with an ability to think strategically, while also executing tactically. Comfortable developing, managing & tracking to KPIs, including revenue targets.

• Excellent leadership, interpersonal, organizational, and communication skills.

EOE/e-Verify




Danaher Corporation Overview

Danaher’s Product Identification Platform is comprised of Videojet, Pantone, Esko, X-Rite, Foba, Linx, Laetus and AVT, a group of technology companies dedicated to helping customers give products unique identities. Through innovative software and hardware solutions for marking and coding, color selection and communication, packaging development, management and production, and track and trace, the Product Identification companies are simplifying the packaging value chain for 90% of products produced around the world.