Senior Marketing Manager, Greater China in Shanghai, China at X-Rite, Incorporated

Date Posted: 2/2/2018

Job Snapshot

Job Description

Job ID: X-R000813

About Us

X-Rite is the global leader in color science and technology. The company, which now includes color industry leader Pantone, Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. X-rite is a Danaher Corporation operating company and part of its Product Identification (PID) Platform.


Description



  • Work closely with the regional General Manager, local sales teams and global marketing team to develop full scope marketing plans which include online and offline advertising, product collateral, industry tradeshows, new product launches, co-op marketing campaigns with dealers, digital marketing campaigns, telemarketing campaigns, PR events and integrated direct marketing activities


  • Implement developed programs from execution to follow up and evaluation


  • Create marketing collateral in support of corporate marketing projects, as required


  • Work with GCH sales team to build/capitalize on ad-hoc sales opportunities


  • Provide current, accurate marketing and product information to management


  • Build the company’s brand awareness and reputation through effective marketing strategies and campaigns. 


  • Lead the tele-marketing team to execute regional tele-campaigns with goal to generate incremental revenue for GCH


  • Effective leads and funnel management with expertise in utilizing SalesForce.com


  • Manage, mentor and grow the local marketing team.

Job Requirements



Qualifications



  • Bachelor’s Degree in Marketing, business administration or equivalent discipline


  • 10+ years of experience as a marketing professional, with 3+ years’ experience of leading a team 


  • Excellent English capabilities, both verbal and written 


  • Excellent communication and interpersonal skills 


  • Demonstrated experience in the following:


  • successful commercial launch of new products


  • market segmentation techniques, market research and analysis tools


  • development of and use of demand creation and promotional tools


  • development and implementation of business/product/marketing plans


  • development or assisting in development of strategic marketing plans is an asset



  • Proactive self-starter and ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives


  • Excellent analytical, problem solving skills


  • Enthusiastic about and passionate for all things colour-related


  • Ability and willingness to travel as needed including overnight and some international travel


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including health care, environment and industrial. With more than 20 operating companies, Danaher’s globally diverse team of over 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue in 2016. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 2,000% over 20 years.


At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders.

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