Senior Manager, Marketing - Core Histology in Buffalo Grove, Illinois at Leica Biosystems

Date Posted: 7/14/2019

Job Snapshot

Job Description

Job ID: COR001387

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.

Leica Biosystems Imaging, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check. 

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Description

The Core Histology Marketing Senior Manager will be responsible for owning and managing the commercial marketing plan for Leica’s core histology instrument and consumables portfolio to deliver incremental growth in the Americas (U.S., Canada, LATAM) market. He/she will manage a team of marketing managers tasked with defining market segmentation that allows for growth success based on analytics, developing marketing strategy, and creation/execution of demand generation campaigns through digital and traditional channels. He/she will also be responsible for the core histology marketing team’s execution of the go-to-market strategy of products within the Core Histology portfolio as well as any new products set to launch. Additionally, he/she will drive marketing content development to enhance our ability to win against major competitors.


Supervisory Responsibilities: 
  • Lead team of 2 associates

Marketing Plan and Campaign Development
  • Develop market segmentation to create compelling marketing plans, value proposition and positioning for Core Histology Portfolio
  • Develop marketing campaigns and programs aimed principally at Laboratory Managers and Technologists (and secondarily to the Pathologist) to drive demand and increase market share;
  • Drive Leica Core Histology presence at major events (messaging, KOL’s);
  • Lead Voice of Customer activities to capture product reception and validate new marketing opportunities as well as track market share
  • Identify key value drivers and synergies between Leica Core Histology products and create compelling campaigns to increase multi-product line placements
  • Define content strategy and develop content aligned with the target persona(s) to drive brand preference
  • Collaborate with digital marketing for campaign execution through appropriate digital channels
  • Lead clinical marketing initiatives (e.g. – symposia, clinical studies, testimonials) aimed to increase awareness and brand of the LBS Core Histology portfolio.

Portfolio Management
  • Maintain regional product responsibility over the LBS Core Histology portfolio in working with the global business unit product management team;
  • Understand competitive landscape and strategy to inform positioning and create winning sales argumentation;
  • Establish strong relationships with Key Opinion Leaders to build reference site and generate evidence for product performance.

Business Development & Strategy
  • Own the go-to-market strategy plan for Core Histology in close collaboration with the global business units (BUs) 
  • Develop pricing strategies designed to achieve margin and revenue targets for new and existing products
  • Conduct, execute on business strategy activities to include total available market, market share, segmentation, competitive analysis and product positioning 
  • Collaborate with the BU on product roadmapping, new product development, and product management activities
  • Collaborate with Core Histology, Advanced Staining, and Pathology Imaging marketing leaders to develop full lab solution offerings, synergies, and value propositions

Job Requirements



Qualifications

Education
  • MBA desired, BA in business, marketing or similar field

Experience/Skills
  • Minimum 10 years of experience in commercial marketing, strategic marketing, and/ or product management; 
  • 5+ years of experience leading marketing teams (off-site and on-site) through successful product launches
  • Strong leadership skills, program management abilities and demonstrated success influencing a global team
  • Experience in the tissue diagnostics industry, specifically with Anatomical Pathology, Oncology, a plus
  • Demonstrated experience in data-driven marketing and analytics
  • Experience working with clinical labs, hospitals and Key Opinion Leaders
  • Demonstrated experience in developing marketing plans and campaign content aligned with persona’s to drive demand

Personal Traits
  • Clear Thinking: ability to translate market data into marketing actions that drive impact on growth;
  • Charts the Course: ability to prioritize and focus marketing activities based on defined marketing objectives;
  • Collaborative: drives collaboration across Core Histology and other product lines; understands how to leverage other teams (digital, global marketing, BU) and is good at influencing;
  • Executive Presence: has the ability to present plans in a concise and clear manner;
  • Sense of Urgency: drives not just the strategy but also the execution of marketing programs with agility.

Travel
  • Up to 30%


Diversity & Inclusion
At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.