Senior eCommerce Manager in Buffalo Grove, Illinois at Leica Biosystems

Date Posted: 9/13/2019

Job Snapshot

Job Description

Job ID: SEL001818

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.

Leica Biosystems is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.
Be sure to follow Leica Biosystems on LinkedIn!


Description

Support products that you will feel passionate about!

Leica Biosystems is seeking an experienced eCommerce manager and Digital marketer. As an eCommerce Senior Manager you will drive the growth of the eCommerce channel revenue for Leicabiosystems.com. This position will play a leading role in shaping and enabling our ecommerce strategy. Beyond just shaping a strategy (which is part of the role), this person will drive execution on a tactical level and be required to deliver additional value to the company in the form of increased customer reach, sales, contribution margins and customer retention. This person will also work cross functionally to improve the end-to-end e-Commerce user experience through the implementation of elite digital solutions.

This role will be part of the Global Marketing Organization and serve as a strategic eCommerce partner to the Leica Biosystems Selling Units.



Major Responsibilities

  • Lead the overall management of the organization’s ecommerce channel - develop and implement eCommerce strategies while ensuring strategies align with the overall business model
  • Lead the eCommerce customer adoption and acquisition campaigns to increase usage of the channel for existing customers as well as attract new customers.
  • Project lead and coordinate eCommerce shopping campaigns with SEO and Paid Advertising teams to deliver on revenue goals
  • Report results and eCommerce change recommendations to key stakeholders and leadership teams
  • Be responsible for the onsite merchandising strategy in consultation with the Selling Unit (Regional) Marketing Managers. Work closely with the SU marketing team to develop and execute against the online merchandising strategy, including selecting feature products and presenting a curated offering.
  • Implement cross-sell and up-sell programs to improve AOV (Average order value) as well as increase adoption within the current customer base.
  • Improve the existing online shopping experience and deliver a best-in-class experience. This includes significantly improving visitor to customer conversions, revenue, customer engagement and retention.
  • Maintain site navigation structure, taxonomy, on-site search and SEO optimizations to provide the most optimal customer experience and ensure the right products are easy to find.
  • Provide ongoing A/B testing to continually improve upon customer experience, site content and conversions.

Job Requirements



Qualifications

What experience will you need?

  • 8-10 years of relevant corporate eCommerce and digital marketing experience
  • Experience running and growing eCommerce channel revenue
  • Shown experience developing and handling B2B eCommerce campaigns for adoption within the existing customer base.
  • Experience in new customer acquisition initiatives for the ecommerce channel including selling through third party marketplaces.
  • Demonstrates a high level of competence and passion for eCommerce technology and a comprehensive understanding of merchandising (upsell & cross sell strategies).
  • Extensive knowledge of B2B and B2C e-Commerce standard methodologies and strategies.
  • Ability to influence multiple teams within an eCommerce environment such as IT, customer Service, UX, Sales Operations, marketing and sales.
  • Proficiency in data gathering using SQL and reporting.
  • Knowledge of supply chain systems (such as SAP) and middleware integration is required
  • Knowledge of building business cases is a plus
  • Knowledge of web analytics is a plus
  • Knowledge of SEO methodologies and implementation is a plus


Desired Education, Experience, Skills

  • Education: Bachelor's Degree required, preferably in Computer Science, Business or Marketing. MBA is a plus.

Travel: Less than 10%



Diversity & Inclusion

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.



Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.