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Sales Lead Coordinator in Ghent, Belgium at Esko

Date Posted: 4/17/2019

Job Snapshot

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    Not Specified
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Job Description

Job ID: ESK003318

About Us

Esko is the worldwide market leader with software for packaging buyers, designers and manufacturers and hardware products for the packaging, label, sign and display industries. With Headquarters in Gent - Belgium, Esko employs around 1,500 people worldwide. Its global sales and support organization covers Europe, the Americas, Asia/Pacific and Japan.In our factory we produce high-quality cutting tables, which offer an all-round cuttion solution for any application: from sign making, display production, sample making and short to medion rum corrugated production.


Main role / Job Objective:          

Order Intake (OI) resulting from Marketing Generated Opportunities (MGO) at new customers is at the heart of the responsibilities of the Sales Lead Coordinator team (SLC).
The main responsibilities of the Sales Lead Coordinators are: the roll out of outbound customer acquisition programs, the qualification of incoming marketing generated leads, the handover of opportunities to sales and follow up on the conversion of opportunities into Order Intake (OI). 
Furthermore, the SLC safeguards a healthy marketing generated pipeline for all Sales Account Managers in the sub-region of his/her responsibility. He/she conducts actions to improve the quality of the leads. And plays a pivotal role in the alignment with Sales on new initiatives that could drive additional funnel.

Main responsibilities and key activities: 
  • Achievement of OI targets from MGO’s at new customers
- Permanent assessment of progress made vs. plan in close collaboration with the Field Marketing Manager and Sales Manager in charge of your sub-region(s). 
- Definition of countermeasures where required. And follow up on their execution.
  • Conversion of MGO to OI 
- Follow up on the proper evolution of the generated opportunities through the # sales stages: from needs analysis > solution demonstration > objection handling > closing > closed WON or lost.
- Permanent search for opportunities to improve the quality of the MGO’s, as well as the support given by marketing to Sales: Raise ideas, take initiatives and collaborate with Field Marketing Managers (FMM) and local Sales teams to optimize the sales acceptance and MGO throughput. 
- Safeguard CRM ( compliance by sales. Provide training and assistance whenever required
  • # Calls
•Outbound : New customer acquisition & pipeline creation from social selling & outbound telemarketing activities : 
- Detect, develop and execute local tele-lead-generation opportunities in close collaboration with FMM & Sales
- Roll out tele-lead-gen programs developed by the Corporate marketing team and Program managers. 
•Qualification of inbound leads: Timely follow up of incoming leads from digital marketing, events and marketing campaigns.
•Handover of opportunities to sales based on pre-established rules:  Assignment to opportunity owners, inclusion in nurturing tracks, … 
•Incoming calls: Answer & follow up (redirect/introduce in…)
•Data quality: CRM database maintenance & enrichment. Insure high quality of all the collected data. Make sure all new contacts and accounts are marketing ready (incl. contact details + opt in) when adding them to our CRM db. 

Job Requirements


Qualifications and professional knowledge:
  • Education: minimum Bachelor level
  • Language skills (written & oral): Italian and English, other languages are a plus 
  • Excellent knowledge of MS Office
  • Knowledge of is a plus
  • Knowledge of ESKO products is a plus
  • Familiar with marketing and sales related tasks
  • Experience in a similar job is a plus
Competencies (personal qualifications): 
  • Outbound call fanatic
  • Customer-oriented
  • Results-oriented
  • Perform quickly and accurate
  • Strong communications skills
  • Hands-on personality
  • Sense of responsibility

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.