Regional Sales Manager (West Coast) - Selling Laser And Engraving Experience Preferred in Anaheim, California at Alltec FOBA

Date Posted: 11/15/2018

Job Snapshot

Job Description

Job ID: ALL002585

About Us

We, the ALLTEC Laser Business Unit (LBU), are a leading international technology center for the development and manufacture of innovative laser marking solutions within Danaher’s Product Identification Platform (PID). The laser marking and engraving solutions designed within the LBU are sold through the trusted brand names of our powerful global sales partners Videojet, Linx and FOBA. 

FOBA itself is our (ALLTEC’s) own brand and one of the world-leading manufacturers and providers of vision-assisted precision systems and machines for laser marking and engraving, and related product life cycle services. At FOBA, we are partnering with our customers especially in the direct part marking sectors of the medical, automotive supplies, metal and plastics processing, and electronics industries to improve their productivity, to protect and grow their brands, and to stay ahead of industry trends and regulations. With our laser application experts and technology leadership in vision-assisted laser marking, we have several thousand FOBA marking laser solutions installed worldwide.


FOBA Laser Marking and Engraving is seeking a talented & dynamic individual to fill the position of Regional Sales Manager on the West Coast. This is an exciting opportunity to join a fast growing organization. The incumbent will be responsible for managing existing customer relationships ensuring that routine technical support needs are provided, selling Laser products and solutions, and driving profitable growth. The successful candidate will also be responsible for identifying and meeting the needs of prospective customers by providing necessary technical support and promoting and selling solutions.

Key Responsibilities:
• Developing and implementing sales process improvements (e.g. – value selling / solutions orientation / sales funnel utilization)
• Responsible for sales revenue growth
• Meet or exceed direct sales targets for Laser
• Manager customer and industry relationships
• Held responisble for customer retention and share growth; incremental share gain through competitive displacements 
• Proactive selling approach
• Identify and recruit target market accounts and potential new customer matching sales strategy
• Direct territory management including developing and implementing sales channel effectiveness strategies 
• Sales revenue growth; overall margin contribution; sales vitality index (sales to new customers, sales of new products, sales displacing the competition).

Job Requirements


• Bachelor’s degree in either technical or business field of study  
• Demonstrated success in each of the described competencies in a business-to-business capital goods selling environment.  
• Sales management experience in factory automation or packaging is a definite advantage. 
• Travel is required ranging from 50% to 60%.  

SALES GROWTH ADVOCATE: Prioritizing opportunities and the specific actions required to capture them; motivating the regional sales force to monetize opportunities into sales growth. 
o RELATIONSHIP BUILDING:  Lead the region’s efforts at maintaining and building relationships with customers and industry leaders.  Motivate and coach Distributors to effectively build these relationships as well. 
o SALES PROCESS IMPROVEMENT: Driving improved sales efficiency and effectiveness through the rigorous use of sales management tools such as “sales funnels” and “ROI based selling”.  Strong implementation of DBS tools as you drive improvement in process.

First Year Expectations:
• Exceed direct sales targets for Laser product family.
• Identify and recruit target market accounts and potential new customer matching sales strategy.
• Develop and implement specific processes to identify and prioritize major sales opportunities and to communicate to the organization the specific actions necessary to win these orders.
• Improve organizational use of the “sales funnel” and SFI KPIs as a daily management tool to reduce time to close by 10% and improve the quote to close ratio by 10%. 

Alltec FOBA/Videojet Technologies Inc is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Danaher Corporation Overview

Danaher is a science and technology innovator committed to helping our customers solve complex challenges, and improving quality of life around the world. 

Videojet is part of a global family of 20+ operating companies who drive meaningful innovation in some of today’s most dynamic, growing industries. With operating companies based around the world – our groundbreaking  businesses operate across four strategic platforms:
• Product Identification
• Water Quality
• Dental
• Life Sciences & Diagnostics

We are proud to say that we’re a Fortune 150 company of 59,000 dedicated associates who are Helping Realize Life’s Potential every day by bringing our diverse skills, backgrounds and perspectives together to make a  difference.