Regional Sales Director, Los Angeles in Sunnyvale, California at Cepheid

Date Posted: 11/1/2019

Job Snapshot

Job Description

Job ID: CEP004690

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at or follow us on Twitter (@CepheidNews).



    The Regional Sales Director will be responsible for the leadership, planning, developing, and controlling of activities to ensure regional revenue, profit and customer satisfaction goals are met for the region.  Primary responsibility is to coach, develop and lead a team of senior sales representatives to achieve revenue goals while selling a premium product line in a complex selling environment.  The Regional Director will work in a collaborative team selling culture and will help identify and coordinate sales efforts and resources in key integrated Health Systems within the region and ensure the development of key thought leaders to maximize strategic account growth.


    • Expected to meet or exceed plan for growth in assigned Region for existing and new business accounts.
    • Overall performance of the sales representatives in assigned region including the responsibilities of coaching, developing and providing ongoing feedback and guidance on professional development.
    • Relay ongoing customer feedback (VOC) to all parts of the organization.
    • Directing, inspiring, coaching and motivating representatives to accomplish sales goals. 
    • Leverage people leadership capabilities by engaging and developing a high performing team.
    • Understanding and utilizing key influences for developing and closing sales in hospitals, labs and health systems. 
    • Introducing new testing concepts and products to the market. 
    • Driving physician demand and adoption of new diagnostic methods. 
    • Developing and implementing customer-specific action plans. 
    • Negotiating contracts from single hospitals to health systems.
    • Developing and delivering presentations and proposals. 
    • Hosting and assisting product shows.
    • Prospecting, recruiting and training of sales personnel.
    • 50% travel is anticipated. 


    • Complete all assigned and required training satisfactorily and on time.
    • For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time.

Job Requirements



    Education and Experience (in years):  

    • Bachelor's degree with 9+ years of Business, or equivalent diagnostic industry experience
    • Master’s degree in Life Science (Clinical Pathology, Molecular Biology, Biology, Biochemistry, Chemistry) with 7+ years of Business, or equivalent diagnostic industry-related experience.  

    Knowledge and skills:  

    • Effective in leading, influencing and persuading others, results driven, self-motivated, demonstrated ability to plan and organize, and possesses solid communication and selling skills. 
    • Strong executive-level presence and exceptional negotiation skills driving multi-year agreements for premium products in a complex sales environment including physicians, laboratorians, Infection Control, Pharmacy and executive suite.
    • Experience in setting both short (1-2 years) and long-term (3-7 years) business strategies.
    • Experience leading in a team selling, cross-functional and matrix environment.  
    • Strong track record of success in both capital and reagent sales. 
    • Proactive approach to analyzing, diagnosing, and prescribing strategic business solutions to meet company sales goals. 
    • Maintains effective collaboration and coordination of internal resources to ensure company sales goals are met. 
    • Experience planning and driving new product launch strategies in conjunction with Marketing. 
    • Provides consistent field interaction and communication to ensure company's message is clearly communicated.
    • Ability to connect with and coordinate between key customers and internal/external stakeholders to promote and expand business opportunities.
    • Hire, assess, train and develop high quality sales representatives and recommend changes as necessary. 
    • Knowledge of PCR / molecular testing is beneficial.
    • Experience with customer base in sales region is strongly preferred.
    • Coordinate training events for sales personnel within region. 
    • Skilled in Microsoft Word, Excel, PowerPoint applications. 
    • Skilled using a CRM application such as

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.