Marketing Manager LATAM in Nationwide Brazil at Beckman Coulter Life Sciences

Date Posted: 7/2/2019

Job Snapshot

Job Description

Job ID: BEC015400

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.
Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.
If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at
Beckman Coulter is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


  • Work directly with the sales teams to execute action plans that achieve the annual operating plan.

  • Collaborate with the product line business units to translate business unit strategy and product positioning into geographically specific tactical business plans.

  • Leverage a close understanding of the market and customers’ needs to create, implement and measure impact of local/regional demand generation initiatives.

  • Positively impact sales force effectiveness through training, creation of relevant sales tools and working directly with the sales team.

  • Potencialize Key Account Management process in order to understand key market trends and to develop a strong network of reference contacts.

  • Support the construction of strategic planning to grow the business in an aggressive and sustainable way in next 3-5 year

  •  Build a process of generation, qualification and conversion of digital leads, using digital platforms, database contacts and interaction with SFDC

    Key responsibilities
    • Responsible, in partnership with the LATAM Country Managers, to develop field marketing initiatives that generate demand for the Beckman Coulter Life Science portfolio.

    • Gather detailed regional and product line specific market intelligence from customers and the sales organization to

      • Provide insight to the BU product managers to assist in the development of future business and product strategy.

      • Use market intelligence to develop and implement sales tools that enhance sales force effectiveness

    • Work with sales managers and sales representatives to identify and cultivate key expert relationships with customers;

      • Customers will be supported to become customer advocates of Beckman Coulter.

      • Customers may present Beckman Coulter solutions within key technical conferences.

      • Customers may act as references to facilitate and advance other opportunities.

    • Work closely with commercial marketing teams, using customer and market intelligence, to support the development and implementation of successful digital demand generation campaigns.

    • Maintain an understanding of competitive products and solutions and work with Business Unit product management to develop effective competitive counter strategies and tactics.

    • Identify and ensure attendance at key trade shows and scientific conferences to enhance customer awareness of Beckman Coulter Life Science solutions.

    • Work in conjunction with Sales Operations to extract and analyse data from Beckman Coulter Systems (SFDC, Oracle, etc…) to provide insight into sales performance, competitive tactics and associated sales tools in order to enhance sales effectiveness.

    • Work with Sales Operations and Sales Management to identify and implement Kaizen opportunities to enhance the efficiency and effectiveness of the commercial functions.

    • Responsible for development and monitoring Field Marketing KPI’s, metrics and bowlers.

    • Work alongside LATAM Sales Managers to support new hires during the on-boarding process.

    Support and train the sales organisation through appropriate product and/or application training (in classroom, co-travel, webex, etc...).

Job Requirements


Essential Experience

  • Business or Marketing qualification at degree level of bachelor’s or above required

  • MBA qualification preferred

  • At least 5 years’ experience in a marketing role in the scientific/laboratory segment (a business involving capital equipment experience preferred)

  • High flexibility and autonomous work methods and confident navigation in dynamic environment

  • Desirable solid experience with the Sales Force (SFDC)

  • Ability to lead by persuasion and influence

  • Demonstrated advanced written and verbal communication skills in English, Portuguese and Spanish are required. Fluent is desirable in all cases and will be a differential.

  • Experience of working within a global, multi-cultural, matrix organisation

  • Willing to travel regularly (approximately 35%)

  • Successful candidate will live within the São Paulo, Brazil

Diversity & Inclusion
At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.


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