Marketing Manager - High Volume Products in Dusseldorf, Germany at Hach

Date Posted: 2/23/2018

Job Snapshot

Job Description

Job ID: HAC004989

About Us

Hach is a world leader in the manufacture and distribution of analytical instruments, test kits and reagents for testing the quality of water, aqueous solutions and air. Our products are designed specifically for quality, accuracy, and simplicity. Strengthened by our sister companies in the environmental industry worldwide, our goal for the future is to continue to provide customers with reliable instrumentation, accurately prepared reagents, proven methods, simplified procedures and outstanding technical support. We offer an environment that is team-centered, customer-driven, quality-focused, and growth-oriented. Working at Hach will provide you the opportunity for robust career development.

OUR MISSION: Ensure water quality for people around the world.
OUR VISION: We make water analysis better – faster, simpler, greener and more informative – via unsurpassed customer partnerships, the most knowledgeable experts, and reliable, easy-to-use products.



We are seeking a talented Marketing Manager to drive business and market growth in a targeted strategic business segment with global responsibilities and lead the commercialization of new product launches globally. The Marketing Manager will need to chart the course for a systemic approach to spark customer exploration of Hach’s solutions, support customers through their buying journey, and give voice to the benefits of Hach solutions to solve customer problems. The Marketing Manager will define the long-term marketing strategy for High Volume Products and drive campaign execution aligned with the marketing department’s growth model objectives, which are to:
  • Spark customer exploration of new or improved water quality analysis solutions
  • Support customers through every stage of their buying journey
  • Give voice to Hach’s products and services through omnichannel delivery of consistent messaging
  • Utilize optimized marketing approaches (e.g. digital, marketing automation, data analytics) to drive accelerated growth

  • Develop an annual business plan and strategy using input from Business Units and Sales Teams to identify and develop specific marketing tactics and commercial action plans to deliver annual growth objectives. 
  • Lead cross-functional projects and strategic initiatives to deliver revenue commitments and growth targets for one of Hach’s most strategically important business segments
  • Global lead for driving digital growth and online revenue through both lead generation and e-commerce channels
  • Engage in continual results tracking all the way through the marketing and sales funnel – from early engagement indicators (e.g. clicks) and top-of-the-sales-funnel indicators (e.g. lead creation, conversion rate) to sale. 
  • Prepare and maintain omnichannel touchpoints all along the customer’s journey, from sparking initial interest and providing high-quality solution education content all the way through post-purchase support.
  • Utilize state-of-the-art marketing optimization approaches such as search engine marketing and marketing automation (e.g. trigger-based emails, web personalization, predictive analytics)

Job Requirements


  • BS or BA degree in business, marketing; MS, MBA, or MA, in marketing, business management preferred
  • 4-7 years of experience in marketing, PR, and or advertising in a B2B environment. 
  • Demonstrated ability to drive revenue growth through both leads generation and e-commerce channels
  • Some knowledge of chemistry and other applications related to the water analysis industry helpful but not required
  • Demonstrated experience in the commercial launch of new products, market segmentation techniques, market research and analysis tools and the development of and use of demand creation and promotional tools and strategies
  • Experience developing, communicating and implementing strategic business plans
Proven experience planning and executing fully integrated global campaigns, including:
  • Establishing objectives, defining strategies and execution tactics
  • Experience with growth hacking tools
  • Utilizing digital channels and strategies, including proven experience utilizing Google Adwords and Analytics (i.e. PPC and SEO), as well as marketing automation tools (e.g. Marketo, Pardot, Eloqua, HubSpot, etc). Experience working in and in a content management system (e.g. Kapost) preferred.
  • Integrating marketing activity with sales and tracking early engagement activity all the way through the sales funnel to revenue
  • Managing leads process, including leads qualification and conversion rate monitoring
  • Must be able to think critically about messaging and direct a creative team in the execution of that messaging. Must be able to proof and edit copy, as well as effectively review designs and layouts.
  • International experience and intercultural agility a plus
  • Ability to travel up to 20% of the time

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to reach with hands and arms. The employee is constantly required to sit. The employee may occasionally squat, turn/twist, or reach.  The employee is constantly using hands to: finger, handle, feel or operate objects, and computer keyboards. The employee is occasionally required to walk, stand, climb, balance, stoop, bend, kneel, crouch or crawl, and talk, hear, and smell.
The employee must occasionally lift, carry, push or pull up to 20 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work environment consists of an indoor, work or home office environment with good ventilation, adequate lighting, and low noise levels.

The duties listed in job descriptions are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The purpose of this description is to assist in ADA compliance and is not intended for other purposes such as collective bargaining, or compensation.


External hiring into this position is contingent upon the successful completion of a pre-employment drug screen and background check and possible credit history review.

Hach is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and industrial solutions. Our globally diverse team of 59,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.5B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 2,000 percent over 20 years. 

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

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Danaher`s Water Quality Business is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including HACH, ChemTreat, and Trojan Technologies.