Marketing Manager, Canada in Ottawa, Ontario at Leica Biosystems

Date Posted: 8/27/2019

Job Snapshot

Job Description

Job ID: SEL001772

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.

Leica Biosystems is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.
Be sure to follow Leica Biosystems on LinkedIn!


Description

The Marketing Manager - Canada will be responsible for managing the sales in Canada for all LBS products. He/She will manage the Advanced Staining, Core Histology and Digital Pathology product lines for all of Canada. He/she will be held responsible for developing and executing the go-to-market strategy for Leica’s Clinical and Life Sciences segments including pricing strategy, segmentation and market trends.  He/she will serve as a conduit between the Canadian Sales Team, Americas SU marketing team and support business development initiatives led by the global product marketing teams. This person will report to the Country Manager, Canada directly and to SU Marketing Team Leadership indirectly.  

  • Portfolio Management
  • Maintain ownership and oversight of all the LBS Product lines including consumables, antibodies and Instruments for Advanced Staining, Core Histology and Pathology Imaging. Drive activity to achieve revenue growth and margin targets 
  • Monitor sales, placements of the instruments and provide forecasts to support funnel activities
  • Manage the segmentation and messaging unique to Canada and the purchasing of their customers.  Provide strategy and ROI for products currently not registered in Canada.
  • Serve as liaison for all relevant activities within the SU to ensure the Sales Team is up to date on all latest knowledge, programs and initiatives
  • Business Development, Strategy
  • Own the go-to-market strategy plan for Canada in close collaboration with the NA SU marketing and the global business units (BU)  
  • Develop pricing strategies designed to achieve margin and revenue targets for new and existing products
  • Conduct business strategy activities to include total available market, market share, segmentation, competitive analysis and product positioning for the Canadian market and leverages synergies where applicable
  • Collaborate with the BU on product road-mapping, new product development, and product management activities, product launch and lifecycle management as it pertains to Canada
  • Identify new technology development with external suppliers 
  • Marketing 
  • Develop marketing campaigns, tools, and training programs aimed to drive increased market share and visibility for internal, external stakeholders.   
  • Lead Voice of Customer activities to capture product reception and validate new marketing opportunities
  • Work with global marketing to drive advertising and promotions which may include close articulations with a third-party vendor

Job Requirements



Qualifications

Required Education, Experience, Skills

Education:  

  • BSc. in Science or B. Comm Business. MBA an asset.

Experience/Skills: 

  • Minimum five years of experience in commercial marketing, product management, Sales or consulting in the life sciences, diagnostics industry 
  • Understanding of the diagnostics industry – IHC, ISH, (F)ISH, and translational diagnostic technologies
  • Experience with FDA and Canadian regulatory policy, processes, procedures 

Desired Education, Experience, Skills

Education:  

  • BSc. in Science or B. Comm Business. MBA an asset.

Experience/Skills:

  • Minimum five years of experience in commercial marketing, product management, Sales or consulting in the life sciences, diagnostics industry 
  • Understanding of the diagnostics industry – IHC, ISH, (F)ISH, and translational diagnostic technologies
  • Experience with FDA and Canadian regulatory policy, processes, procedures 
  • Experience in partnering with KOLs, Scientific Advisory Boards
  • Expertise in presenting to executive-level stakeholders
  • Track record in delivering results for new product launches in the life sciences industry
  • Demonstration of project, team leadership 
  • Experience in business strategy –market & customer segmentation; competitive product benchmarking, financial analysis (ROI, pricing, scenario analysis)


Travel: 

  • Office Based – Travel up to 30% of time (higher in first 6 months in role)


Language:  

  • English and French (optional)


Competencies/Behaviors 

  • Highly Organized
  • Creative (find avenues to succeed)
  • Analytical (relies on data and analysis to drive decisions and recommendations)
  • Competitive (wants to win)
  • Effective Communicator (Internal and External to customers)
  • Interpersonal Skills
  • Presentation Skills
  • Effective Team Member (can work collaboratively with sales and support teams)
  • Project Management acumen
  • Sound Judgment (adherence to Compliance and Regulatory / Quality Policies)


Internal Relationships: 

  • Sales Team - Canadian Account Managers, Sales and Applications Managers
  • Technical and Applications Support Team
  • Service and Support Teams
  • Pathology Imaging Sales Team
  • SU Marketing, BU Product Management and Commercial Operations Teams
  • Supply Chain and Logistics Teams

External Relationships:

  • Customers – Histology Technicians, Supervisors, Managers and Doctors (Pathologists) 
  • Canadian KOL’s
  • Vendors (for VOC and collateral needs)
  • Conference Organizers and Sponsors


Physical Demands & Working Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 


Physical demands:  While performing the duties of this job, the employee is occasionally required to walk, sit, stand, use hand to finger, handle or feel objects, minor tools, or controls; reach with hands and arms; balance, stoop, bend, talk and hear.  

  • The employee must occasionally lift and/or move up to 10 pounds.
  • The employee must be comfortable working on a computer (seated or standing) for periods of time to complete documentation, e-mail, CRM requirements, quotes and similarly related programs  
  • Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.  
  • This position will require frequent travel by car and flying in and out of airports with possible long wait times.


Work environment:  While performing the duties of this job, most work while with customers is in a laboratory setting (this may include seeing human or animal tissue excised for diagnostic purposes).  Lighting and temperature are adequate.  The noise level in the work environment is usually quiet to moderate. Exposure to some smells or vapors may be present but in accordance with Good Laboratory Practices.  Majority of work will be an office or in a home office.

  • May be requested to work overtime and weekends for special program events or to meet deadlines or large or important projects.


Diversity & Inclusion

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.





Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.