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Marketing Manager Hardware Systems in Brea, California at Beckman Coulter Diagnostics

Date Posted: 12/28/2018

Job Snapshot

Job Description

Job ID: BEC012187

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.
Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.
If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at
Beckman Coulter is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


  • The Marketing Manager for Hardware Systems will be responsible and accountable for downstream marketing activities and business growth for the chemistry and immunoassay reagents and consumables business for the AU® Chemistry, Synchron® Chemistry and Access® Immunoassay product lines.
  • Execute marketing plans for new product launches to increase market in key customer segments (IDNs, GPOs, Government, Commercial Labs and Distribution/Channel partners).
  • Develop and execute programs and communication campaigns to promote and drive menu expansion and growth
  • Coordinate customer symposiums and user group meetings to drive customer retention.
  • Create sales tools and training in alignment with menu expansion and new product launch goals
  • Marketing liaison/lead for assay sales consultant team
  • Market intelligence – serve as expert on customers, customer needs and buying criteria for menu and disease states. develop strategies and action plans for
  • Demand generation – develop strategy and manage the marketing programs that drive demand for your products
  • Establishes methods and metrics to track key performance indicators, including market share and market penetration

Job Requirements


  • 10+ years with a BA or 8+ years with Masters.  Advanced degree a plus.
  • 3+ years clinical laboratory experience, clinical chemistry and/or immunoassay preferred
  • 7+ years downstream marketing experience in IVD assays and or disease state marketing
  • Ability to work in a large, matrixed organization. The candidate must have a working knowledge of the principal areas and role of Marketing, Sales, Service, Manufacturing, Planning, R & D, QA and Business Development.
  • High energy, self-starter with bias for action and sense of urgency
  • Excellent problem solving and analytical skills. Ability to perform exceptionally well in fast paced, performance oriented environment.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.