Marketing Manager - Advanced Staining Workflow Solutions in Buffalo Grove, Illinois at Leica Biosystems

Date Posted: 5/11/2018

Job Snapshot

Job Description

Job ID: SEL001278

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.




Leica Biosystems is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.



All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.


Be sure to follow Leica Biosystems on LinkedIn!


Description

The Marketing Manager will be responsible for owning and managing the commerical marketing strategy and exeuction for Leica’s Advanced Staining workflow solution.  He/she will be held responsible for developing and executing the go-to-market strategy as well as owning commerical launch plans pertinent to the workflow solutions portfolio.


Major Responsibilities

 

Marketing Plan and Campaign Development



  • Develop marketing plans, value proposition and positioning by market segment


  • Develop marketing campaigns, tools, and programs to drive demand and increase market share


  • Define content strategy and develop content aligned with the target persona(s) to drive brand preference


  • Work with digital marketing for campaign execution through appropriate digital channels

     

    Business Development & Strategy


  • Own the go-to-market strategy plan for the workflow products in close collaboration with the global business units (BU) and the regional sales teams


  • Lead Voice of Customer activities to capture product reception and validate new marketing opportunities as well as track market share


  • Develop pricing strategies designed to achieve margin and revenue targets for new and existing products


  • Conduct, execute on business strategy activities to include total available market, market share, segmentation, competitive analysis and product positioning


  • Collaborate with the BU on product road mapping, new product development, and product management activities

Job Requirements



Qualifications

Education: BS in Science, Marketing or similar field; MBA a plus



Experience/Skills:



  • Minimum four years of experience in commercial marketing, experienced in marketing campaign development.


  • Experience with medical device sales cycles; experience in the tissue diagnostics, medical devices industry a strong plus. Candidate with matching experience will be considered as Senior Marketing Manager


  • Familiar with healthcare IT processes


  • Demonstrated experience in data-driven marketing and analytics


  • Experience working with clinical labs and hospitals


  • Experience in business strategy –market & customer segmentation; competitive product benchmarking, financial analysis (ROI, pricing, scenario analysis)


  • Experience in leveraging digital channels for demand generation

     

    Desired Education, Experience, Skills

    Education:  MBA desired, BA in business, marketing or similar field

    Experience/Skills:

    Travel: Up to 30%


    Language:  English


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,300% over 20 years.



At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.