Marketing Executive - India in Bangalore, India at Linx

Date Posted: 8/9/2018

Job Snapshot

Job Description

Job ID: LIN000527

About Us

Since its formation in 1987 Linx has earned a reputation for
its thoughtfully designed and well-engineered products. The company has
continued to invest around 6% of turnover annually in research and development,
making it one of the UK’s top research spenders in relation to its turnover.
Investment in R&D has delivered new continuous ink jet (CIJ) printers,
laser coders, thermal transfer overprinters, and case coders, supported by a
comprehensive range of ancillary products. Linx sells to a geographically diverse
market, with over 80% of sales outside the UK. With a growing worldwide market
share and a significant position in all major CIJ markets, Linx is one of the
CIJ industry’s leading players. Linx is renowned for reliable, easy-to-use
products which have a low total cost of ownership, as well as for its strong
customer service ethos.



Description

We have a fantastic opportunity for an
experienced marketing professional to join our global marketing
organization, to build our digital presence and drive lead generation in India.



The role requires a dynamic approach to marketing,
with a key focus on managing & driving the digital performance in India
directly, and through our local channel partners.



Key deliverables include delivering a marketing plan,
set up and implementation of PPC/SEO/digital campaigns, and the implementation
of best practice marketing in local Linx channel partner’s marketing teams.



A critical responsibility of this function is to work
with agencies, distributors and direct businesses, to enhance the digital
strategy and support the growth of our business.



As Marketing Executive in India, you will report to
the Channel Marketing Manager in the UK, with good working relationships
with the local Distribution Sales Manager, Distributors and the Linx
Global Marketing team.



Within this role, key responsibilities include:




  • Developing the strategy to expand Linx’s digital presence and lead
    generation in India

  • Deliver integrated digital campaigns both directly and in
    partnership with distributors to drive leads

  • Monitor lead performance, conversion and metrics, and build
    meaningful reports

  • Manage SEO & PPC agency

  • Manage the Linx India website to ensure a highly engaging customer
    experience

  • Implement new digital marketing lead generation activities i.e.
    IndiaMart, Social Media

  • Work with local publications and associations to post content
    and drive thought leadership

  • Support in-country channel partners to improve their marketing
    effectiveness and activities

  • Lead handling and tracking through CRM system

  • Collaborate with the Global Marketing team to develop and execute
    the marketing plan, and deliver new content and campaigns.


Job Requirements



Qualifications

Candidate Profile



Essential




  • Digital marketing experience in B2B organisation

  • Educated to relevant degree level or equivalent

  • Demonstrable experience and knowledge of Marketing

  • Proven record of growing leads and sales through online
    marketing  

  • Experience with search engine marketing: including pay-per-click
    campaigns and organic search engine optimisation     

  • Experience managing e-mail marketing campaigns including
    development of email and analysis of results   

  • Experience managing website including open source CMS

  • Excellent communication and interpersonal skills

  • Results and analysis driven

  • English (Reading / Speaking / Writing)



Desirable




  • Experience of working within a process driven & results
    oriented environment 

  • Account management experience

  • Familiar with CRM systems & marketing automation
    (salesforce.com and Pardot preferred)



The role necessitates some international travel 5% (UK
Head Office) and 10% domestic travel i.e. working with channel partners



Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

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