Marketing Coordinator in Loveland, Colorado at Hach

Date Posted: 7/6/2019

Job Snapshot

Job Description

Job ID: HAC006862

About Us

Hach is a world leader in the manufacture and distribution of analytical instruments, test kits and reagents for testing the quality of water, aqueous solutions and air. Our products are designed specifically for quality, accuracy, and simplicity. Strengthened by our sister companies in the environmental industry worldwide, our goal for the future is to continue to provide customers with reliable instrumentation, accurately prepared reagents, proven methods, simplified procedures and outstanding technical support. We offer an environment that is team-centered, customer-driven, quality-focused, and growth-oriented. Working at Hach will provide you the opportunity for robust career development.

OUR MISSION: Ensuring water quality for people around the world.
OUR VISION: We make water analysis better – faster, simpler, greener and more informative – via unsurpassed customer partnerships, the most knowledgeable experts, and reliable, easy-to-use solutions.

WATER QUALITY GROUP

Danaher`s Water Quality Business is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including HACH, ChemTreat, and Trojan Technologies.



Description

Position Summary: 

The primary role of the Marketing Coordinator is to execute on marketing campaigns that will drive global revenue growth via lead generation in alignment with Hach’s commercial plan. Reporting to the Manager, Demand Generation within the Marketing Communications team, this organized, efficient and resourceful individual will be responsible for executing on already planned, fully integrated, multi-channel marketing campaigns with an emphasis on utilizing digital channels and strategies. 

The campaigns include omni-channel touchpoints along every stage of the customer’s journey and utilize best in class automated marketing and other digital tools. Focusing on exceptional execution, this role will be responsible for making the marketing communication lead generation plans come to life. They will be responsible for all facets of tactic development, including briefing, reviewing and working with partners to ensure the correct message goes out to the right customers at the right time. 

This position will play a key role in supporting our marketing organization's desire to: 
  • Spark customer exploration of new or improved water quality analysis solutions
  • Support customers through every stage of their buying journey
  • Give voice to Hach's products and services through omni-channel delivery of consistent messaging 
  • Utilize optimized marketing approaches (e.g. digital, marketing automation, data analytics) to drive accelerated growth 
Essential Functions: 
  • Execute on tactical plans that drive revenue in assigned global vertical market(s) primarily through lead generation channels
  • Be an advocate for our customers, ensuring that every customer touch point brings value to our customers, engages them, and provides them with a good experience
  • Manage execution of campaign strategies through ruthless attention to detail and strong sense of ownership, providing direction on "voice of the customer," messaging, and ensuring a high-level of content quality for all tactics
  • Engage in continual results tracking all the way through the marketing and sales funnel – from early engagement indicators (e.g. Clicks) and top-of-the-sales-funnel indicators (e.g. lead creation, conversion rate) to sale.
    • Based on careful review of results, alter strategies and tactics for optimal return on effort and investment 
  • Prepare and maintain omni-channel touchpoints all along the customer's journey, from sparking initial interest and providing high-quality solution education content all the way through post-purchase support 
    • This includes utilizing state-of-the-art marketing optimization, engaging with SEO/PPC teams and marketing automation (e.g. trigger-based emails, web personalization, account-based marketing) 
  • Carefully manage budget and expenditures, providing monthly reports to finance and adjusting spend in alignment with organizational financial needs
  • Partner with stakeholders – Product Managers, Sales, Customer and Technical Support – to ensure an exceptional customer experience throughout the entire customer journey and ability to leverage approved brand and product messages and deploy with channel-specific optimized formatting into omni-channel global tactics 
  • Provide visibility to your marketing plans, executions and results to the entire organization, maintaining complete transparency for continual stakeholder alignment 

Job Requirements



Qualifications

  • Bachelor’s degree and 1-2 years of relevant experience in marketing, communications, public relations, and/or advertising, or an equivalent combination of education/experience, preferred
  • Marketing experience in a B2B environment, or advertising agency account service experience with B2B clients, preferred. Digital marketing experience strongly desired
  • Demonstrated ability to drive revenue growth through both leads generation and ecommerce channels.
  • Proven experience executing fully integrated, multi-channel global campaigns, able to speak to results of those campaigns
  • Must be able to think critically on messaging and direct a creative team in the execution of that messaging. Must be able to proof and edit copy, as well as effectively review designs and layouts
  • Budget management experience, including forecasting, tracking expenditures, accruing expenses, processing invoices and negotiating vendor contracts
  • Strong PC skills, including Microsoft Office
Desired Characteristics
  • Disciplined approach to business activities. Must have strong organizational and attention to detail skills, as well as the ability to multitask/prioritize seamlessly.
  • Practices strategic, impact-oriented methodologies: Always looking to deliver the greatest impact and return on efforts, in alignment with organizational priorities. 
  • Innovative, creative and continually seeking to understand more about the customer and validate those understandings with data. 
  • Resourceful, adaptable and collaborative. Is comfortable working autonomously but actively seeks and accepts input from key stakeholders and team members. Maintains composure in stressful situations. 
Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is occasionally required to reach with hands and arms. The employee is constantly required to sit. The employee may occasionally squat, turn/twist, or reach.  The employee is constantly using hands to: finger, handle, feel or operate objects, and computer keyboards. The employee is occasionally required to walk, stand, climb, balance, stoop, bend, kneel, crouch or crawl, and talk, hear, and smell. 

The employee must occasionally lift, carry, push or pull up to 20 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 

Work Environment 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

The work environment consists of an indoor, work or home office environment with good ventilation, adequate lighting, and low noise levels. 

The duties listed in job descriptions are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Pre-Employment Testing

External hiring into this position is contingent upon the successful completion of a pre-employment drug screen and background check and possible credit history


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.