Marketing Content Writer in Brea, California at Beckman Coulter Diagnostics

Date Posted: 11/10/2019

Job Snapshot

Job Description

Job ID: BEC016194

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.
Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.
If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at www.beckmancoulter.com.
Beckman Coulter is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


Description

Meet Your Next Favorite Job!
We are looking for a marketing content writer who can tell a story about our people, our products and our brand. In the Global Marketing team we use storytelling to connect with our customers and show the value of products. 
  • As our Marketing Content Writer, you will write articles, brochures, press releases, web pages, newsletters, customer success stories and much more. You will work with our Integrated Marketing Communication Managers to help them bring their campaigns strategies to life with content. You will be an in-house journalist at times, interviewing customers to tell their stories—and our product managers to tell the stories of our products and how they advance healthcare. You will be adept at using PowerPoint to get your point across—both in designing the presentation and presenting the content. 
  • At Beckman Coulter, we believe in helping our associates realize their potential—and we envision associates who start out as Marketing Content Writers to evolve into Integrated Marketing Communication managers, marketing managers and other roles. If you’re a writer who likes to tell a story in an engaging manner with wit and edge—and know how an image can sometimes be worth a thousand words, we invite you to read on.
  • Responsibilities
  • Translate the campaign strategy into words and stories with scientific articles, press releases, brochures, landing pages, email newsletters, social media posts and more
  • Transform Voice of Customer, product features and benefits into world-class content by understanding the needs of the target audience 
  • Work across product and regional marketing teams to build the content that will help us reach our campaign goals
  • Serve as an expert on content—and be the voice of reason for content tone and style with regards to both digital and analog channels
  • Work with digital marketing, videographers and graphic designers to translate the content into impactful customer-facing materials

Job Requirements



Qualifications

  • Over two years of experience as a content creator across channels (including magazines, blogs and social media)
  • BS/BA degree or extensive experience with content creation across channels
  • Understand the relationship between content and SEO 
  • You must also work within compliance guidelines as we’re a medical diagnostic company
  • Basic understanding of content management systems, marketing automation and Google Analytics is a big plus
  • Essential behavior and skills
  • You must have par excellence writing skills and can turn a sentence to tell a story concisely and clearly
  • To succeed in this job you must be open to feedback and not afraid having your work being red marked
  • Excellent attention to detail—because as a writer you will ensure that everything that passes to the customer is error free


Diversity & Inclusion
At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.