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Marketing Communications Specialist in Buffalo Grove, Illinois at Leica Microsystems

Date Posted: 12/3/2018

Job Snapshot

Job Description

Job ID: LEI004248

About Us

Leica Microsystems Inc. is an internationally renowned manufacturer and distributor of scientific instrumentation. Leica prides itself on providing the most innovative solutions to our customers’ needs for measurement and analysis. Leica offers competitive benefits including medical, dental, vision, prescription, long term care, life insurance, STD, LTD and 401 (k). See our website at www.leica-microsystems.com. If you need assistance applying, please contact us at hrcoord@leica-microsystems.com or call 1-800-248-0123. Leica-Microsystems, Inc. is an equal opportunity employer.

Description

The Marketing Communications (Marcom) Specialist manages all advertising and promotional (A&P) activities for the Life Science, Industrial and Medical Divisions of Leica Microsystems in Americas.  Their efforts aid in building our brand presence, ensuring that customers and potential customers receive our message and result in the generation of sales ready leads.
On-time and on-budget Project Management is critical to the success of the Marcom Specialist.  This individual manages inputs from multiple locations and assimilates all into a media plan that assists the segment Marketing Managers, and the overall organization, in meeting the business objectives. The Marcom Specialist quarterbacks the execution of our annual A&P plans through both internal and external resources.

Financial management of the A&P budget, along with monthly forecasting, is also critical to success.  The Marcom Specialist is the traffic manager for A&P dollars going in and out of each business segment.  In addition, this individual negotiates with 3rd party suppliers with Leica’s best interest in mind and seeks out new providers that add value to our A&P plans.
The Marcom Specialist is able to take highly technical content and condense it down to concise and interesting copy by utilizing their excellent writing skills.  This individual also proofs content from sources around the organization to ensure our message is easily understood.

Digital savvy and traditional mode experience is required of the Marcom Specialist to deliver a truly integrated marketing campaign.  The individual assists in development of content and value propositions that resonate, and deployment of said messages through electronic (and other) means with the ultimate goals of building our contact database and generating qualified sales leads.  He or she delivers our message through the modes that potential customers will attach to and helps to measure the impact (ROI) of our efforts.

KEY RESPONSIBILITIES:
  • A&P project plan management
  • Financial management of A&P budgets, monthly forecasts and 3rd party provider negotiations
  • Technical content development, writing and proof reading
  • Multi-modal marketing campaign management
  • Write, proof and/or manage the placement of relevant content on external PR websites, including news sites and business associations
  • Manages internal and contract resources for program execution
  • Creation of Standard Work on critical processes for in-house staff and outsource partners; along with training to ensure understanding
  • Deploy content through ActOn email marketing program
  • Manage the placement of relevant content on external PR websites, including news sites and business associations

Job Requirements



Qualifications

Basic Qualifications:
  • BA / BS degree
  • Minimum 3 years of Marketing experience in a for-profit organization
  • Minimum 2 years Project Management experience 
  • Minimum 2 years of experience in written communication skills, the ability to summarize highly technical content and proof-reading expertise
  • Minimum 2 years of experience developing content and other marketing collateral (brochures, flyers, presentations, emails, and videos). 
  • Minimum 1 year of experience using Adobe Creative Suite  
Preferred Qualifications:
  • Strong email marketing expertise & experience with email marketing systems
  • Managing agencies and 3rd party partners, including cost negotiation skills
  • Proven Event Marketing expertise
  • Deep understanding of “how the web works” from a customer perspective (e.g. user experience, behavioral, data, social) and from an executional standpoint – must know how to execute campaigns online and prove hands on capability including search, email, display, web and campaign analytics
  • Excellent leadership and project management skills, including organizing, prioritizing and tracking all phases of a project. Ability to manage multiple projects in a fast-paced environment. 
  • Excellent communication and writing skills
  • Analytical and able to simplify financial data to present meaningful and actionable information to different levels of the organization
  • Creative and passionate about creative opportunities for our brand in the digital and traditional spaces
  • Ability to flourish in a matrixed organization with many stakeholders
  • Strong experience in measuring marketing ROI
  • Proficiency in Excel 
  • Communications Degree preferred
LMSRSR


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.