Marketing Campaign Manager in Buffalo Grove, Illinois at Leica Biosystems

Date Posted: 6/13/2018

Job Snapshot

Job Description

Job ID: COR001099

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.




Leica Biosystems Imaging, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check. 



Be sure to follow Leica Biosystems on LinkedIn!


Description

Leica Biosystems is looking for a Marketing Campaign Manager who is creative, collaborative and has a passion for digital marketing. You will be responsible for the creation and execution of the end-to-end campaign strategy and activities that support our business objectives.


This role will specialize in developing integrated marketing campaigns and programs across all relevant channels, including digital, social, paid media and events.

Responsibilities


  • Champion and support marketing campaigns across all three product lines: Core Histology, Advanced Staining and Digital Pathology

  • Collaborate with business stakeholders to translate business goals and objectives into actionable integrated campaign strategies and personas-specific content marketing strategies that deliver engagement, leads, pipeline and revenue

  • Support North America selling unit and Global Marketing to create and execute integrated marketing campaigns by employing a mix of creative tactics, including multi-channel digital programs, content marketing, search engine optimization, account-based marketing, social media, events, advertising and direct mail

  • Produce effective web content and marketing campaign assets

  • Accountable for content marketing initiatives, including case studies, webinars, videos and advertisements

  • Ensure that the organizations brand and identity is adhered to in campaigns and in all communication channels

  • Plan and carry out timely campaign delivery and execution

  • Track, measure and report on campaign performance against metrics

  • Identify and analyze gaps and actions plans to course-correct throughout a campaign to optimize the programs performance

Job Requirements



Qualifications


  • 3+ years in digital marketing and campaign management experience

  • Bachelor's degree in marketing, business, communications or a related field of study or commensurate combination of education and experience

  • B2B and Life Science/ Medical Device experience preferred

  • Demonstrated excellence in creating and executing strategies that drive demand through digital channels

  • Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation

  • Outstanding B2B writing and PowerPoint skills

  • Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns

  • Experience with CRM and Marketing Automation systems

  • Adept with SEO, SEM, Google Analytics and paid advertising techniques

  • Project management skills and ability to manage the priorities of multiple stakeholders

  • Superior communication skills with the ability to work across all levels in an organization

  • Ability to collaborate and thrive in a fast-paced, changing environment


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,300% over 20 years.



At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.