Global Strategic Marketing Manager – Respiratory in Sunnyvale, California at Cepheid

Date Posted: 6/22/2019

Job Snapshot

Job Description

Job ID: CEP003687

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at or follow us on Twitter (@CepheidNews).



The Global Marketing Manager – Respiratory, is responsible for leading the development and execution of strategies for the Respiratory Infections Franchise. This includes developing and executing plans to establish opportunities to grow both existing and future product lines within the hospital and commercial laboratory segments


Product life cycle management and product portfolio planning
• Conduct business analysis and develop recommendations for entry into potential new market segments, defining the criteria for Go-to-Market opportunities
• Identify unmet customer needs and new product/market opportunities in molecular diagnostics by utilizing structured VOC/VOS processes
• Drive the development of new product concepts in close corporation with medical/scientific affairs, Regulatory, R&D, and other internal stakeholders
• Manage product lifecycle process within the Respiratory Infection franchise
• Develop commercial strategies and global marketing plans for key segments and geographies
• Represent Marketing in new product development core teams

Strategic marketing activities:
• Develop global product marketing and business segment plans
• Participate and contribute to the annual strategic planning process
• Develop pricing strategies and develop payer strategies
• Drive product launches, and work very closely with key regions in the post-launch process
• Establish and maintain relationships with key opinion leaders
• Monitor global and regional market trends and opportunities

Other key deliverables:

• Interdepartmental support of other infectious disease and oncology products when needed
• Support regional and local marketing organizations with growth initiatives, product launches, training, and commercial excellence initiatives
• Participate in international and regional key conferences and meetings
• Initiate key scientific and health economic studies and projects

Job Requirements



Education or Experience (in years):
• Bachelor’s degree with 8+ years of related Marketing work experience (IVD preferred); Four year scientific or engineering degree preferred OR
• Master’s degree in field with 6+ years of related Marketing work experience; MBA preferred OR
• Doctoral degree in field with 3+ years of Marketing work experience.
• Global experience is desired.

Knowledge and skills:
• Product launch experience is essential; prior product development experience would be helpful.
• Analytical thinking and in depth understanding of the current MDx IVD market environment is a requirement.
• Demonstrated experience translating science and complex technologies into a marketing message is required.
• Experience working directly with thought leaders and KOLs in relevant areas is required.
• Excellent presentation skills; ability to manage across broad number of products and tasks is required.
• Communicates effectively and is a strong team player/collaborator with various internal collaborators, customers and other stakeholders
• Travel up to 25-30%, both domestic and internationally, as required

Physical requirements/abilities:
• Role requires frequent travel of up to 25% and will include some international travel.
• Employee must be able to sit for long periods of time during travel.

• Point-of-Care and alternate care delivery site healthcare experience.
• Budget Management experience
• Marketing or Strategic marketing experience
• Experience in the infectious diseases market highly preferred, Respiratory infections, Hospital Acquired Infections (HAIs), or STI is a plus.
• Prior experience in molecular diagnostics, and/or microbiology markets preferred.
• Established experience in implementing product branding and marketing across lab, clinical/healthcare provider, and patient segments is desired.
• Experience in developing or implementing pricing strategies is desired.

The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.