Global Marketing Manager, Respiratory in Sunnyvale, California at Cepheid

Date Posted: 8/11/2018

Job Snapshot

Job Description

Job ID: CEP001739

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at or follow us on Twitter (@CepheidNews).


The Global Marketing Manager – Respiratory, is responsible for leading the development and execution of strategies for the Respiratory Infections Franchise. This includes developing and executing plans to establish opportunities to grow both existing and future product lines within the hospital and commercial laboratory segments.

Product lifecycle management and product portfolio planning:

  • Conduct business analysis and develop recommendations for entry into potential new market segments, defining the criteria for Go-to-Market opportunities

  • Identify unmet customer needs and new product/market opportunities in molecular diagnostics by utilizing structured VOC/VOS/VOB processes

  • Drive the development of new product concepts in close corporation with medical affairs, scientific affairs, R&D, and other internal stakeholders

  • Manage the product lifecycle process within the HAI franchise

  • Develop commercial strategies and global marketing plans for key segments and geographies

  • Represent Marketing in new product development core teams

Strategic marketing activities:

  • Develop global product marketing and business segment plans

  • Participate and contribute in the annual strategic planning process

  • Develop pricing strategies and develop payer strategies

  • Drive product launches, and work very closely with key regions in the post-launch process

  • Establish and maintain relationships with key opinion leaders

  • Monitor global and regional market trends and opportunities

Other key deliverables:

  • Support regional and local marketing organizations with growth initiatives, product launches, training, and commercial excellence initiatives

  • Participate in international and regional key conferences and meetings

  • Initiate key scientific and health economic studies and projects

Job Requirements


  • Minimum Experience:

    • Bachelor’s degree with 8+ years of related work experience OR
    • Master’s degree in field with 6+ years of related work experience OR
    • Doctoral degree in field with 3+ years of work experience. 

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.