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Global Marketing Director, Hospital and Reference Laboratory Segments in Sunnyvale, California at Cepheid

Date Posted: 12/1/2018

Job Snapshot

Job Description

Job ID: CEP002242

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at or follow us on Twitter (@CepheidNews).


The Global Marketing Director, Hospitals and POC, develops and implement global marketing strategies for the hospital and POC segments in molecular diagnostics. Key activities for the position includes product portfolio strategy, strategic planning, product life cycle management, product launches, product branding, and supporting regional/local commercial organizations with key marketing and commercialization activities in hospital and reference laboratory segments

  • Drive product life cycle management and product portfolio planning

    • Identify unmet customer needs and Champion new ideas to drive growth in core business and in new segments or markets
    • Develop market and opportunity financial and ROI models
    • Drive the development of new product concepts in close corporation with scientific affairs, R&D, and other internal stakeholders.
    • Manage the product life cycle process in areas of responsibility
    • Develop commercial strategy and global marketing plans for key segments

    Strategic marketing activities:

    • Develop global product marketing and business segment plans
    • Drive elements of the strategic planning process for hospitals and POC
    • Develop pricing strategies and develop payer strategies
    • Drive product launches, and work very close with key regions in post-launch process
    • Develop and maintain relationships with KOL’s and key medical organizations
    • Monitor global and regional market trends and opportunities

    Other key deliverables:

    • Support regional and local marketing organizations with growth initiatives, product launches, training, and commercial excellence initiatives
    • Participate in international and regional key conferences and meetings
    • Initiate key scientific and health economic studies and projects

Job Requirements


  • Required Knowledge, Skills, and Abilities:

    • Bachelor’s degree with 14+ years of experience in Marketing in the medical or diagnostic industries OR Master’s/Doctoral degree with 12+ years of experience in Marketing in the medical or diagnostic industries AND 4+ years managing people
    • Strong knowledge of molecular IVD products and markets
    • Excellent communication skills
    • Excellent presentation skills
    • Ability to multi-task across broad number of products and disease states
    • Must possess a demonstrated ability to manage multiple, simultaneous, and complex tasks according to established deadlines
    • Ability to think strategically and influence stakeholders at all levels up to an including the President and Danaher executives.
    • Exceptional leadership, coaching, and mentoring skills to forge a cohesive, results-oriented team essential

    Preferred Requirements:

    • An MBA with an emphasis in Marketing and Sales
    • Global experience in the areas  of sales, finance and marketing

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.