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Global Digital Strategist in Loveland, Colorado at Hach

Date Posted: 5/18/2019

Job Snapshot

Job Description

Job ID: HAC006741

About Us

Hach is a world leader in the manufacture and distribution of analytical instruments, test kits and reagents for testing the quality of water, aqueous solutions and air. Our products are designed specifically for quality, accuracy, and simplicity. Strengthened by our sister companies in the environmental industry worldwide, our goal for the future is to continue to provide customers with reliable instrumentation, accurately prepared reagents, proven methods, simplified procedures and outstanding technical support. We offer an environment that is team-centered, customer-driven, quality-focused, and growth-oriented. Working at Hach will provide you the opportunity for robust career development.

OUR MISSION: Ensuring water quality for people around the world.
OUR VISION: We make water analysis better – faster, simpler, greener and more informative – via unsurpassed customer partnerships, the most knowledgeable experts, and reliable, easy-to-use solutions.

WATER QUALITY GROUP

Danaher`s Water Quality Business is a global leader in water quality analysis and treatment, providing instrumentation and disinfection systems to help analyze and manage the quality of ultra-pure water, portable water, wastewater, groundwater and ocean water in residential, commercial, industrial, and natural resource applications. Our water quality business provides products under a variety of brands, including HACH, ChemTreat, and Trojan Technologies.



Description

Position Description

As a Water Quality Platform (WQP) Digital Strategist, you will be responsible for accelerating growth (Leads and eCommerce) amongst designated WQP Operating Companies through working with WQP Marketing Leaders to develop and execute best-in-class Digital Strategies that align with Opco broader Omni-Channel strategies. Further, he/she will identify and provide guidance for Digital Transformation opportunities found across the Water Quality Platform.  

Specific responsibilities include:
  • Web Commercialization / eCommerce / Leads and funnel performance with growth through the Paid/Organic Search channels with profitability in mind.
  • Work globally and cross-functionally with Marketing, Product Management and Sales Leaders to develop and execute impactful Digital Strategies that align with their broader Omni-Channel Marketing Strategies.
  • Apply DBS (or similar Business System) principles and best practices to drive growth.
  • Evolve the Water Quality Platform’s Digital Channels such as Local, Social, Mobile Web, Search, email, etc. as VOC and usage dictates. 
  • Promote a fast and agile work environment/process to foster ‘test, learn, change, repeat’ mentality
  • Have a deep understanding of analytics and uses these key insights to shape Digital Strategies to include leveraging Data for decision-making.  Monitor performance of Digital Portals, Campaigns and Enhancements to drive traffic, improve conversion that meet or exceed direct sales targets.
  • Work closely with vendors/agencies to maximize growth and ROI.
  • Drive alignment of customer journey with best-in-class user experience. 
  • Increase test and learn experiments in a structured manner to optimize overall digital experience for our customers.   
  • Maintain a strong understanding of fundamental web site usability best practices, browser compatibility, best of user interface, etc.
Other Non-Essential Functions
  • Attend cross functional and other marketing meetings outside of direct scope of work.
  • Aid in training and developing Digital knowledge of new and existing associates.

Job Requirements



Qualifications

  • Degree with emphasis in business, marketing, communications, computer science, finance, related degree or equivalent work experience.
  • In-depth knowledge of paid and organic search practices in a B2B or B2C environment.
  • Experience with agile project management methodologies like SCRUM is a plus.
  • Extensive experience developing and executing Strategy at the corporate/enterprise level. 
  • Basic understanding of Digital promotional tools and strategies.
  • Basic understanding of web UX/UI and conversion techniques.
  • Basic understanding of budgeting and budget tracking.
  • Basic understanding of competitive intelligence techniques.
  • Some limited travel requirements.
Leadership Behaviors
  • Thinks strategically and is able to codify the long-term plan in area of expertise
  • Serves as visible change agent and transformational leader
  • Operates efficiently and effectively in a matrix environment
  • Demonstrates effective collaboration across multiple layers without formal authority
  • Aptitude and/or experience for working in a global environment a must


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.

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