Global Content Marketing Manager in Nussloch, Germany at Leica Biosystems

Date Posted: 7/6/2019

Job Snapshot

Job Description

Job ID: SEL001723

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.


Description

Position Summary

The Global Content Marketing Manager will think like a marketer and publish like a journalist.  Working across a global organization, this individual is responsible for driving global marketing activities aligned with the launch excellence process as well as content across the buyer’s journey in support of the Core Histology business.

This individual collaborates with and guides the Product Management, Selling Unit and Digital marketing teams in articulating strong value props and delivering high impact, customer facing materials and programs across a variety of online and offline platforms.

Major Responsibilities

Content Marketing 

  •   Drive the development of the content marketing strategy for the core histology business.
  • Work closely with BU’s and SU’s to align personas and content with buying stages, with channel selection based on highest ROI.

  • Understand persona drivers, pain points, jobs to be done, information consumption preferences (eg. type of content, channels) and how customers engage across the buyer’s journey.

  • Develop compelling messaging that resonates with customers.  Drive and manage messaging VOC.

  • Work across the BU's, SU's, digital team and designers to develop and curate content, publish and promote finished articles and other thought leadership to meet brand and campaign objectives.

  • Maximize the quality of content produced by a creative network: writers, designers, video creators.

  • Provide feedback, guidance and creative review of content, managing multiple projects and resources simultaneously. Manage related translations and action plans.

  • Diligent monitoring of competition relative to positioning, messaging, branding and content marketing efforts to ensure Leica Biosystems remains differentiated.

  • Leverage analytics and commercial insights to develop fresh and relevant content strategies and content.

  • Adhere to the MMCP and MAPSS process for all materials.


Product / Solution Launches

  • Collaborate with the product manager to develop the brand’s personality, naming, value prop, messaging and launch deliverables as outlined in the Launch Excellence process.
  • Work with the SU’s to map personas with buyer journey, content needs and messaging roadmap.

  • In collaboration with product manager, consistently evaluate brand strategy to ensure differentiated and meaningful branding and messaging in each region.  

  • Working across the organization as needed, develop a holistic positioning around how the brand integrates as part of a Solution and into VISION24.

Job Requirements



Qualifications

Education

Master Degree in Marketing, Journalism, Communications or relevant discipline.  

Experience/Skills:

  • Demonstrated track record of writing clear and compelling content.
  • Demonstrated competency in all aspects of developing and driving content marketing strategies and understanding messaging for diverse markets and geographies.

  • Health Care / Life Science experience

Desired Education, Experience, Skills

  •  MBA in Marketing, Journalism, Communications or relevant discipline preferred 
  • Advertising Agency experience as an account supervisor level or higher.
  •  A solid understanding of Leica Biosystems market or solutions and the needs they fulfil for customers is essential

  • A solid understanding of DBS tools and processes related to the position 

  • Strategic Marketing (to include segmentation, customer experience, personas, customer profiles, positioning, identifying unique points of differentiation, competitive intelligence)

  • Adobe Creative Cloud (in design, photo shop) 

Travel:
  • International travel is required in this role as part of the responsibilities of this position; estimated 2 – 3 times/year

Competencies/Behaviors
  •  Excellent oral and written communication skills required as this is a high visibility position, interacting with multiple external and internal constituents across all levels of associates, including L1 Sr. Management
  • Team player yet at the same time drive results with a bias towards action

  • Disciplined use of action plans and other relevant tools to drive consistency in process.

To Apply:
Leica Biosystems is committed to attracting and retaining the most highly qualified candidates available. We firmly believe that our employees drive the success of the company. With success in mind as the ultimate goal, we strive to create and provide an environment that offers challenging, stimulating and financially rewarding opportunities.  As a Leica Biosystems employee you will be consistently challenged to deliver your best. 
If you are ready for this challenge, submit your resume for consideration.  http://www.leicabiosystems.com/about/careers/
Be sure to follow Leica Biosystems on LinkedIn!


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.