Field Marketing Specialist,Bangalore in Mumbai, India at Beckman Coulter Life Sciences

Date Posted: 7/6/2019

Job Snapshot

Job Description

Job ID: BEC014979

About Us

Founded in America by Professor Beckman and the Coulter brothers, Beckman Coulter Limited is dedicated to the to the development and sale of instruments, reagents, software and products that simplify and automate laboratory processing that are widely used in hospitals, clinics, and commercial laboratories worldwide. Clinical diagnostic tools implemented within company products include: laboratory automation systems, biochemical analytical systems, immunoassay systems, hematology systems, protein chemistry systems, urinalysis systems, microbiological detection and analysis systems, and blood bank analytical systems. In future developments, Beckman Coulter will continue to lead in the field of medical equipment research and development with cutting-edge technology and complete product lines, and continue to make outstanding contributions to the development of global scientific research! For more information, please visit



  • To develop and implement marketing plans as an integral part of the business development activities of Beckman Life science Business within specific product lines and customer market segments. 
  • To work in concert with the field marketing for flow cytometry in Europe and global and also commercial marketing in India to translate market strategy into business, implement and iterate product positioning in India and also define the field marketing tactics to generate demand across all domains.
  • To gather market intelligence through direct customer contact and through the sales organization to support commercial marketing with the development of future product line business/marketing strategy. 
  • To engage and cultivate strategic customer relationships within Flow Cytometry and India in order to understand key market trends and to develop a strong network of reference contacts.
  • Leveraging a close understanding of the market and customers’ needs, create, implement and measure impact of local/regional demand generation tactics.


  • Responsible, in partnership with the India field marketing team, India commercial marketing, India sales organization to develop field marketing campaigns in order to generate demand for Beckman Coulter Life science solutions especially flow cytometry solutions
  • Gather detailed regional and product line specific market intelligence from customers and the sales organisation
  • Provide insight to Marketing leader and sales leaders to assist in the development of future business and product strategy.
  • Use market intelligence to develop and implement sales tools that enhance sales force effectiveness
  • Work with flow cytometry sales representatives and vertical sales leaders to identify and cultivate reference customers;
  • Customers will be supported to become customer advocates of Beckman Coulter.
  • Customers may present Beckman Coulter solutions within key technical conferences.
  • Customers may act as references to facilitate and advance other opportunities.
  • Work closely with commercial marketing teams, using customer and market intelligence, to support the development and implementation of successful digital demand generation campaigns.
  • Identify and ensure attendance at key trade shows and technical conferences to enhance customer awareness of Beckman Coulter Life Science solutions. 
  • Work alongside Sales Operations to extract and analyse data from Beckman Coulter Systems (SFDC) to provide insight into sales performance, competitive tactics and associated sales tools in order to enhance sales effectiveness.
  • Responsible for development and monitoring Field Marketing KPI’s, metrics and bowlers.
  • Work alongside Sales Managers to support new hire training during the on-boarding process.
  • Support and train the sales organisation via appropriate product and/or application training.
  • Using customer and market intelligence, support the development and implementation of inside sales tactics and campaigns.

Job Requirements



  • Scientific qualification at degree level of Master’s or above required
  • PhD preferred
  • At least 5 years’ experience in sales, application and/or marketing management in the scientific market (business involving capital equipment experience would be beneficial)
  • High flexibility and autonomous work methods, confident navigation in dynamic environment
  • Ability to lead by persuasion and influence 
  • Demonstrated strong written and verbal communication skills in English
  • High level of techno-commercial acumen
  • Experience of working within a global, multi-cultural, matrix organisation
  • Willing to travel regularly (approximately 50-70%)

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.


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