Field Marketing Manager South in Ghent, Belgium at Esko

Date Posted: 5/11/2018

Job Snapshot

Job Description

Job ID: ESK002574

About Us

Danaher’s Product Identification Platform is comprised of Videojet, Pantone, Esko, X-Rite, Foba, Linx, Laetus and AVT, a group of technology companies dedicated to helping customers give products unique identities. Through innovative software and hardware solutions for marking and coding, color selection and communication, packaging development, management and production, and track and trace, the Product Identification companies are simplifying the packaging value chain for 90% of products produced around the world.
Esko is the worldwide market leader with software for packaging buyers, designers and manufacturers and hardware products for the packaging, label, sign and display industries.
With Headquarters in Ghent - Belgium, Esko employs around 1,500 people worldwide. Its global sales and support organization covers Europe, the Americas, Northern and Southern Asia.


Description

As Field Marketing Manager you translate the Esko Strategy into a Tactical Marketing Plan for EMEA South (France, Italy, Spain, Portugal) in close collaboration with the EMEA South Regional Business Director (RBD).
You safeguard the sanity of the EMEA South Sales funnel and adapt the EMEA South Tactical Marketing Plan whenever required to provide a well-balanced mix of MGO’s to each Sales Individual in the sub-region of your responsibility.
You define in- as well as outbound demand generation projects (Events, Digital Marketing, Outbound Campaigns, …). You break down all agreed marketing projects into sub-tasks and insure their qualitative development and timely delivery. You execute part of the tasks yourself. You delegate and supervise the development of remaining tasks to internal marketing colleagues and/or external partners (Creative agencies, Esko resellers, Industry partners, etc.).

Your main responsibilities and key activities:
  • Be the SPOC for marketing towards EMEA South Sales.
  • Define the marketing Strategy for EMEA South together with the RBD and EMEA Marketing Director.
  • Create a sub-regional Tactical Marketing Plan (Projects – Timings – Resources – Budgets).
  • Create an action plan per marketing project. Break down the project into concrete tasks. And supervise on delivery vs. plan.
  • Execute some of the defined tasks yourself (Organization of events, roll out of campaigns, contribution to the visibility targets of EMEA South, …) and assign owners for all the remaining tasks + follow up on them to insure a flawless execution (timely, qualitative & within budget) of the project.
  • Develop and maintain external vendor relationships.
  • Safeguard the ROMI of all Marketing activities for EMEA South (cost, conversion rates, sales acceptance …). And adapt the marketing plan ifo the generated results.
  • Follow up on the Content Creation Calendars of Corporate Marketing and Solution Marketing. Whenever appropriate, translate newly created content in new demand generation activities for EMEA South.

Job Requirements



Qualifications

  • You have a bachelor’s degree with a concentration in Marketing (or similar by experience)
  • You have at least 3 to 5 years of experience in an entry-level marketing role
  • You are fluent in English. Following languages would be a good asset: French, Spanish and Italian.
  • Experience with Event Coordination, Campaign Management, Digital marketing and/or Marketing Automation is an advantage.
Your competencies:
  • Good project management, analytical, organizational, prioritization, decision making & communication skills
  • You are an entrepreneurial self-starter
  • You are result-driven and optimistic (thinks in terms of opportunities instead of issues)
  • You are pro-active and well-organized
  • You are a team player and are able to maintain good relationships with stakeholders on different levels of the organization


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including health care, environment and industrial. With more than 20 operating companies, Danaher’s globally diverse team of over 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 2,000% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team!