Field Application Specialist, Mumbai in Nationwide India at Cepheid

Date Posted: 4/3/2018

Job Snapshot

Job Description

Job ID: CEP001340

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at or follow us on Twitter (@CepheidNews).


Job Purpose:

  • Assists the Sales team with pre- and post- sale technical activities with primary emphasis on growing the user base of diagnostic products. Provides technical direction and support to customers on instrument operation, assay implementation, and maintenance of company products. Makes technical presentations and conducts product demonstrations for customers. Works closely with Sales and Marketing, Technical Support and Service to identify and assess customer needs and provide high quality customer care. Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgement in selecting methods, techniques and evaluation criteria for obtaining results. Creates formal networks with key contacts outside of area of expertise, involving coordination among groups. Acts independently to determine methods and procedures on new or special assignments.


  • Introduce Genexpert Instrument, assays to customers. Plan and conduct customer trainings, sessions online & offline for customer sites.

  • Provide first level training and troubleshooting support to end users and distributors in designated territories.

  • Acquire necessary product knowledge, training and presentation skills for efficient and effective training to customers. Plan and deliver customer training according to CEPHEID training standards (agenda and training materials) within stipulated time period.

  • Assist the Sales team with pre- and post- sale technical activities with primary emphasis on growing the user base of diagnostic products with key focus on Assay Maximization at existing user base.

  • Support Marketing team with User Group Meetings, congresses and exhibitions by providing product demonstrations, presentations and additional activities as required.

  • Take ownership for reported customer inquiries and complaints (information from customer directly and make sure that all requests and issues are answered, followed-up and resolved in a timely manner in order to achieve maximum customer satisfaction.

  • To keep track of competitor knowledge & latest updates in market segment with maintenance of database of customers. Cascading of new products to Cepheid India team with follow up from Global Marketing/Assay development teams. 

  • Manage complaints, coordinate all required activities to resolve customer matters and meet expectations. Provide necessary information and data, and proper documentation of customer complaints

  •  Escalate system or assay failures to the next level of support (Technical Support) and provide all relevant data describing failure conditions to facilitate quick resolution of problem and continuous improvement of Cepheid product and services.

  •  Build relationship with customers in the assigned territory and serve an active role in facilitating communication between Support Organisation and partners.

  •  Ensure full compliance to Quality and Regulatory Procedures. Meet the timeline and goals for complaint registration and investigation as well as compliant closure as defined by Management.

Job Requirements


Experience, qualifications, skills required:

  • A minimum of 2 years with Cepheid. (internal)

  • A minimum of 4 years of related experience in Molecular Biology/Microbiology/Biotechnology/Diagnostics/Life science segment.

  • Bachelors ,  Masters Degree in above related field with experience in  sales an added advantage.

  • Results driven and self-motivated with a demonstrated ability achieve measurable goals

  • Knowledge of Cepheid’s diagnostic testing products and market

  • Technical support and sales experience 

  • Excellent technical presentation skills for group and one-on-one presentations 

  • Integrates with the sales/service team in planning and executing account strategies 

  • Networks with the scientific community to grow the business 

  • Ability to travel up to 75% with overnight stays (valid driving licence)

  • Excellent communication skills – both written and verbal

  • Ability to lift 35 lbs


  • Teamwork, autonomy, availability, organisational awareness.

Other Requirements:

  • Must have experience working in the field as this role requires a high degree of travel and is field based

  • English/Regional specific Language proficiency required

  • Must have experience in implementing Connectivity solutions such as LIS

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,300% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.