Director, Product Marketing - Automation Solutions (m/f/d) in Munich, Germany at Beckman Coulter Diagnostics

Date Posted: 8/29/2019

Job Snapshot

Job Description

Job ID: BEC015503

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.

Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.
If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at

Beckman Coulter is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


Beckman Coulter’s WITS Business Unit offers a fast-paced environment that spans from the strategic vision of the company to the tactical aspects of a product development or product launch. The WITS Business Unit sits at the intersection of Healthcare and Automation placing it in a dynamic position to deliver differentiated solutions to customers. Automation is a highly strategic business for Beckman Coulter and requires vision setting, strategic focus, customer orientation and relentless execution to expand the portfolio and grow the business.

About the Position

The Director Product Marketing for Automation will be responsible for our current portfolio of Automation Solutions.  Specifically, Beckman Coulter offers customers a suite of automation solutions for better managing their workflow, revenue and clinical outcomes.  These solutions have a significant impact to Beckman Coulter as one of our key differentiators in the market and are deployed to over 50% of our customer sites.

Additionally, the Director Product Marketing will be responsible for defining, driving and bringing to market our future Automation Solutions both through Organic and Inorganic means.  From an Organic perspective, the Director Product Marketing will set the product direction and roadmap for solutions delivered by over 100 internal R&D associates.  From an Inorganic perspective, the Director Product Marketing will evaluate and execute acquisition and strategic partnerships in alignment with the Automation strategy they define. 

The Director Product Marketing has a unique internal and external role.  All product marketing roles require close collaboration with supporting groups such as R&D, Quality/ Regulatory, Service and Manufacturing.  The Director Product Marketing also works closely with our commercial organizations to maintain a good information flow between our customers and our design center. In addition the incumbent needs to align with all other Directors Product Marketing teams of other Business Units such as ChemIA, Hematology and Urinalysis as Automation increases the value of all of our products through close development and integration (if the solutions are not designed to work together, the customer benefit will be limited).  As such, close cooperation with the other Product Marketing organizations to lead the definition and execution of a cohesive and differentiated product portfolio strategy is a key element of success for this position.

The Director Product Marketing is responsible for overseeing the management of the product portfolio worldwide through a team of 6 direct reports. The role requires managing key processes for the development, launch, commercialization and life cycle management of Beckman Coulter’s Automation Solutions products. This includes execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, providing product positioning, training, sales tools, education, pricing strategies, stock, part numbers, and overseeing beta sites through launch. In the first 12 months it will be important to develop with the regional marketing leads reference sites for our new product line DxA and oversee the successful launch as key priorities.

Essential behaviors and responsibilities

  • Ability to Dream, Develop and Deliver Automation solutions supporting both Beckman Coulter and Customer efficiency, revenue and clinical outcomes
  • Comfort with driving innovative solutions including fast-paced iterative development and beta programs
  • Ability to drive commercialization/launch teams, serving as leader of project teams for product launches globally
  • Capability to launch new products in a large and matrixed global commercial organization
  • Direct customer engagement and cultivation of thought leaders
  • Ability to translate customer problems into product requirements
  • Drive product growth into high growth markets including Asia and Emerging Markets
  • Effectively manage and drive internal/external relationships and products to market worldwide; including collaboration opportunities with other Danaher healthcare companies.
  • Evaluate and execute strategic acquisitions and partnerships
  • Ability to work independently with external vendors to evolve existing buy / sell relationships into value added collaborations
  • Proven ability to manage cross-functional teams without formal authority through influence and relationships
  • Ability to take complex technical concepts and translate the data into easy to understand and digestible information for global marketing and sales organizations
  • Independently identify and analyze the possible impact of competitive/3rd party products and make recommendations as needed
  • Make formal presentations and conduct group discussions on products for a broad range of scientific, technical and customer audiences including C-Suite Level.
  • Establish oneself as a resource to the organization as product & competitive expert
  • Drive/assist development of commercialization plans for existing products
  • Recruit, develop and lead a team of global product managers

Job Requirements


  • Must have a BS or BA degree, MBA preferred
  • Minimum of 14+ years relevant work experience with target of 10+ years in strategic marketing / product management experience in IT with experience in Healthcare Automation preferred
  • Ability to travel up to 50% - domestic and international travel
  • Experience with networking, database administration, and LIS connectivity a plus

Key deliverables in first 12 Months

  • Deliver and execute on launch excellence process of DxA in the various key markets and align with commercial organization on a proper positioning of our two connected automation lines.
  • Define and publish aligned cross-BU product portfolio roadmap leveraging consistent Automation capabilities to drive differentiation in the market

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.


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