Director, Global Access APAC in Nationwide Philippines at Cepheid

Date Posted: 9/10/2018

Job Snapshot

Job Description

Job ID: CEP001845

About Us

At Cepheid, we are passionate about improving healthcare through faster, more accurate diagnostic tests. With our GeneXpert® System, we’ve taken the most sophisticated molecular technology and packaged it into an automated, easy-to-use format that has quickly become the platform of choice worldwide. From the largest laboratories to small physician offices, our game-changing solution delivers critical answers when clinicians and patients need them most. Through strong molecular biology capabilities and ongoing product innovation, we are focused on developing tests for healthcare-associated infections, sexual health, critical infectious disease, virology, and oncology applications. Come join our vision for a better way and help make life better for us all! For more details, visit us at or follow us on Twitter (@CepheidNews).



The Director, Global Access reports to the Senior Vice President (SVP), Global Access and will collaborate with the commercial (internal and external (distributors and ASPs)) teams to ensure execution of the global access strategy for Cepheid’s current and future products in the APAC Region. This position will be the field-based expert on social marketing, demand generation and public private partnerships including major pharmaceutical companies working in the region and will coordinate field strategies to maximize market access to Cepheid’s products. Primary responsibilities include supporting the sales force meet their targets; developing relationships with key regional fund managers/directors, pharmaceutical companies and implementing partners; interfacing with key opinion leaders; developing strategies to address other market access barriers and working with customers to successfully launch and implement key public health programs - such as the TB and HIV 90:90:90 targets, and elimination of Hep B & C by 2030. The position may include up to 50% travel.


  • Lead regional strategies to expand market access to Cepheid’s products in concert with Global Access team.

  • Develop and maintain relationships with key organizations including WHO, the CDC, USAID, Global Fund regional and in-country teams, regional CHAI and FIND offices, etc.

  • Develop and maintain relationships with senior MoH key opinion leaders to support market access efforts

  • Interacts with government and regulatory affairs to coordinate strategies for registration and to further improve/enhance market access of our products

  • Identify and actualize opportunities to expand market access through distributors and technical working groups

  • Identify and establish strategic relationships with large pharmaceutical companies to expand access to Cepheid’s products

  • Develop and maintain a comprehensive understanding of regional and local funding cycles through donor research, face-to-face meetings, KOL interviews and attendance at public meetings

  • Identify, develop and disseminate real program implementation best practices supporting Cepheid  products’ value proposition

  • Attend regional or national professional society meetings as needed to educate current and potential customers on the value addition of Cepheid products and to gain support for market access through policy in collaboration with the scientific and sales teams

  •  Work cross-functionally within field sales, regional management, distributors, and marketing to maximize pull-through and leverage available resources

  • Provide market feedback to corporate management on customer business trends, competitive updates and industry issues and opportunities

  • Serve as a strategic business partner with field sales leadership to establish priorities in regional work plan for the identification of market growth opportunities through frequent communication and quarterly business reviews

  • Educate, train and support field sales team on market access issues, including health financing, policy shifts, and program implementation

  • Mentor field sales team including distributors to ensure alignment on with the company’s global access strategy

  • Participate in regional and national sales meetings as needed

  • Travel with field sales team members to support and educate customers with identified market access challenges.


  • Adhere to Corporate Compliance programs and successfully participate in training and continuing education programs

  • May be assigned additional responsibilities based upon organizational needs

Job Requirements



Bachelor's Degree required. Advanced degree in economics, policy and management studies preferred.


  • Minimum of 10 years’ experience increasing access to molecular diagnostic products in APAC

  • Social marketing experience within the molecular diagnostics industry

  • Strong understanding of molecular diagnostic programs implementation in various APAC countries  

  • Willing to act decisively in an uncertain environment

  • Must understand how to impact process with key opinion leaders to get molecular diagnostic products adopted and used in national programs.

  • Demonstrated ability to be successful in consultative selling situations/markets  

  • Excellent written and verbal communications skills

  • Ability to travel up to 50% of time

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.


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