Digital Marketing Specialist in Hemet, California at McCrometer, Inc.

Date Posted: 10/9/2018

Job Snapshot

Job Description

Job ID: MCC000185

About Us

McCrometer is a leading global flow instrumentation specialist. We specialize in the design, manufacture and testing of flow metering solutions.  Instrument, process, facility and consulting engineers worldwide have confidently chosen McCrometer’s flow meters since 1955. McCrometer’s flow technologies serve in a wide range of applications and markets. Our application engineers, researchers and designers apply their expertise in flow physics and real-world operating dynamics. The results are some of the most accurate, innovative and trusted flow meters on the market.


Summary of Position:

The Digital Marketing Specialist role is to design, create, and deliver digital marketing programs to support growth of company products and services. Through in-depth analytics and working with cross-functional teams and external resources, the Digital Marketing Specialist will develop and execute programs to increase website traffic, leads, and revenue. The ideal candidate is analytical, collaborative, flexible, with strong problem-solving skills, and has solid experience working with web-based applications to develop, maintain, and grow our online brand equity.

Key Responsibilities / Essential Functions:

  • Manage Search Engine Optimization (SEO) to optimize all websites for continual improvement of organic search visibility and traffic.

  • Manage website CMS content to ensure a first-class customer experience while supporting McCrometer’s strategies and business priorities.

  • Plan, manage, and report A/B testing for improved conversions of landing pages and emails.

  • Create, manage, and execute e-mail campaigns using Marketing Automation and HTML editors.

  • Assist in drafting creative and contextual communication for outbound and inbound marketing activities.

  • Optimize lead nurturing and marketing automation processes.

  • Report & analyze on Key Performance Indicators (KPIs) and identify opportunities for improvement.

  • Assist in planning, developing, and executing domestic and international search programs and campaigns, including online and 3rd party advertising, social media, and mobile marketing.

  • Create content using compelling copywriting and storytelling to attract, engage, and convert throughout the customer journey.

  • Develops a deep understanding of McCrometer products and industries, and engage with Product Management, Sales, Customer Service, Engineering, Inside Sales and Technical Support to ensure digital and marketing content is clear, concise, and relevant.

  • Working with Product Managers and developers, create mobile apps, engaging videos, digital tools, and product configurators to support internal and external customers for use on the intranet, internet, social media and campaigns.

Other Responsibilities and Functions

  • Support in executing occasional internal company communications and campaigns.

  • Make data-driven recommendations around marketing spend relating to omni-channel campaigns.

  • Assist with product launches and perform other relevant responsibilities as assigned.

  • Engage with Danaher platforms and other operating companies to coordinate digital development efforts.

Job Requirements


Education and Experience:

  • Bachelor’s Degree in Business, Marketing, or PR required: Digital Marketing emphasis preferred.

  • 2 - 3 years digital marketing experience required.

  • Knowledge of email marketing, SEM, HTML.

  • Knowledge of marketing systems including CMS, Marketo, CRM/SFDC, Google Analytics.

  • Experience working in WordPress backend for content editing.

Skills and Competencies:

  • Develop and manage marketing programs that are held to specific KPI and ROAS goals.

  • Understanding of current online marketing concepts, strategies, and best practices, and stay abreast of emerging trends in the digital ecosystem.

  • Excellent organizational and time management skills with a sense of urgency.

  • Excellent written and verbal communication skills.

  • Strong project management skills needed to manage translations, campaigns, product launches, and other marketing projects with tight deadlines.

  • Manage experiments of digital collateral to gain insight into customer buying process and needs.

  • Ability to present complex or difficult messages clearly and persuasively.

  • Technical and analytical thinking to break issues down into small, easily analyzable portions, and apply logical thinking to solve it. Should be capable of quickly acquiring technical knowledge and skills as needed for the job and daily management.

  • Reliable and accepts ownership over the quality of work, taking initiative to continually improve.

  • Collaborate with diverse team members; sharing insights and being open to learning from others.

  • Highly proficient with PC, Microsoft Office Suite required. Extensive capability in use of computers and common business productivity tools such as word processors, spreadsheets, databases, project scheduling tools, etc.

  • Working knowledge of PowerPoint, Adobe Photoshop, InDesign, Dreamweaver a must.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.