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Digital Marketing Specialist in Mumbai, India at Leica Microsystems

Date Posted: 3/13/2019

Job Snapshot

Job Description

Job ID: COR001363

About Us

Leica Microsystems Inc. is an internationally renowned manufacturer and distributor of scientific instrumentation. Leica prides itself on providing the most innovative solutions to our customers’ needs for measurement and analysis. Leica offers competitive benefits including medical, dental, vision, prescription, long term care, life insurance, STD, LTD and 401 (k). See our website at www.leica-microsystems.com. If you need assistance applying, please contact us at hrcoord@leica-microsystems.com or call 1-800-248-0123. Leica-Microsystems, Inc. is an equal opportunity employer.

Description

Job Description Summary
The Digital marketing specialist is primarily responsible for execution of tactical paid search campaigns for Leica Microsystems, India. He/she will generate demand through the Paid Search channel to drive eCommerce and Leads across various web sites and social media platforms while aligning Opco Omni-Channel strategies.
Job Description

The Associate will contribute to campaign setup structures as well as feedback regarding potential website content optimization to drive lead generation. This primarily involves working with Divisional stakeholders, Sales, Service, Marketing and Customer Care Team members.

Essential Functions

• Create, optimize and execute paid search campaigns as per the focus products and market segments

• Define, monitor, analyse and improve campaign KPIs

• Report campaign results and optimization recommendations to stakeholders via CRM tools (SFDC)

• Contribute to development of paid search strategies based on BU specific goals

• Contribution to paid search education of internal stakeholders

• Candidate should have experience in managing paid search accounts

Other desired requirements

  • User experience in CRMs such as Sales Force dot com and integrated marketing operations tools (Marketo, Pardot, etc)
  • Exposure to Email, Content(YouTube) marketing
  • Extensive working knowledge in MS office tools (Excel, PPT) and reporting abilities
  • Experience in driving both, lead gen and marketing automation integration for lead nurturing
  • Current Google AdWords certificate a plus

Leica Microsystems is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Job Requirements



Qualifications

Education, Background and Skill Requirements

• Under graduation. Preferably in Digital Marketing, Media Management or equivalent experience

• Exposure in working cross-functionally with global marketing teams

• Very strong English written and verbal communication skills

• Well organized team player with sense of urgency to manage to deadlines

• Desire to become a pivotal player in a rapidly growing environment



Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

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