Digital Marketing Specialist in Huntingdon, United Kingdom at Linx

Date Posted: 7/5/2018

Job Snapshot

Job Description

Job ID: LIN000508

About Us

Since its formation in 1987 Linx has earned a reputation for
its thoughtfully designed and well-engineered products. The company has
continued to invest around 6% of turnover annually in research and development,
making it one of the UK’s top research spenders in relation to its turnover.
Investment in R&D has delivered new continuous ink jet (CIJ) printers,
laser coders, thermal transfer overprinters, and case coders, supported by a
comprehensive range of ancillary products. Linx sells to a geographically diverse
market, with over 80% of sales outside the UK. With a growing worldwide market
share and a significant position in all major CIJ markets, Linx is one of the
CIJ industry’s leading players. Linx is renowned for reliable, easy-to-use
products which have a low total cost of ownership, as well as for its strong
customer service ethos.



Description

We have a fantastic opportunity for an experienced Digital Marketing
Specialist to join our global marketing organisation, to build the Linx digital
presence and drive increased inbound leads for the business.



The
role requires a dynamic and hands-on approach to digital marketing, with a key focus
on managing & driving the digital performance in both our direct and
indirect markets globally. Key deliverables include building & delivering a
global digital marketing plan, set up and implementation of PPC/SEO campaigns &
marketing automation for the UK & key global regions, and the
implementation of best practice digital marketing in Linx’s direct &
distribution partner’s marketing teams.





A
critical responsibility of this function is to work with agencies, direct
businesses and our global distribution partners, to enhance the digital
strategy, developing training content and joint campaigns to support the growth
of our business.





Within
this role, you will have key responsibilities for:






•  Developing
& delivering the global strategy to improve & expand Linx’s digital
presence and digital lead generation




• Design & deliver integrated
digital campaigns both directly and in partnership with distributors to drive
leads




•   Monitor digital & lead performance
and metrics




•   Manage SEO & PPC globally




•   Build meaningful reports and web
analytics




•    Manage Linx global websites &
landing pages to ensure a highly engaging customer experience




• Manage the company’s presence on social
media outlets including LinkedIn, Twitter, YouTube etc. and the company blog




•    Support
channel partners to improve their digital marketing effectiveness




• Designing & developing both face-to-face and online digital training
courses, tools & methods to support direct businesses and global
distribution partners.




Job Requirements



Qualifications

Candidate Profile





Essential:




•    - Digital
marketing experience in B2B organisation.




•    - Educated
to relevant degree level or equivalent




•    - Demonstrable experience and in-depth
knowledge of Digital
Marketing




•    - Proven track record of
growing leads and sales through online marketing  




•    - Experience with search
engine marketing: including developing and running pay-per-click campaigns as
well as conducting organic search engine optimisation    




•    - Experience managing
e-mail marketing campaigns including development of email and tracking and
analysis of results    




•    - Experience managing
website including open source CMS




•    - Ability
to develop training content & best practice techniques for peers &
partners




•    - Ability
to run web analysis and build meaningful reports




•    - Excellent
communication and interpersonal skills




•  




•   



Desirable:





•       - Experience
of working within a process driven & results oriented environment




•       -  Experience
in using Salesforce CRM & Pardot (or other) Marketing automation preferable




•        - Experience
in other global PPC systems (other than Adwords)




•        - Account
management experience





Given the
global audience and the work with agencies, the role necessitates some
international and UK travel (10%)






Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.