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Digital Marketing Specialist in Ghent, Belgium at Esko

Date Posted: 3/13/2019

Job Snapshot

Job Description

Job ID: ESK003251

About Us

Esko is the worldwide market leader with software for packaging buyers, designers and manufacturers and hardware products for the packaging, label, sign and display industries. With Headquarters in Gent - Belgium, Esko employs around 1,500 people worldwide. Its global sales and support organization covers Europe, the Americas, Asia/Pacific and Japan. In our factory we produce high-quality cutting tables, which offer an all-round cutting solution for any application: from sign making, display production, sample making and short to medium rum corrugated production.


We are looking for Digital Marketing Specialist to strengthen our team! 
As Digital Marketing Specialist you implement, track and optimize all digital channels. The Digital Marketing specialist has a strong knowledge of online marketing tools, is hands-on and can run campaigns from concept to execution.

You woprk with Esko´s global marketing teams, IT, partners and vendors to run digital marketing projects on time and within budget.

What will be your main responsibilities?
  • you own the execution of SEM campaigns (SEO,PPC) with a clear focus on demand generation. Co-owning the Adwords budget, you create, roll out and mainatin multilingual SEO and PPC campaings  
  • you will be a key contributor in the implementation of existing and new digital projects. The website, ads, but also marketing automation, social media and e-commerce are your playground
  • you translate marketing business goals and objectives into actionable integrated digital marketing campaigns that deliver engagement, leads, pipeline and revenue
  • using latest digital marketing tactics, you continuously impove Esko´s online web presence: increase awareness, web visits, lead generation and conversion
  • you measure and report the performance of digital marketing campaigns, analyse results and provide learnings and recommendations to improve the overall effectiveness of our efforts
  • you support and work together with campaign managers and field marketeers to roll out our global multichannel marketing campaigns
  • you report to the Digital Marketing Manager

Job Requirements


What we will expect to have?
  • proven 1/3 years of hands-on B2B digital marketing experience (global role is plus)
  • solid knowledge of online marketing tools and best practices
  • proven experience with creating, managing and optimising SEO and PPC campaigns, reporting on results
  • proficient English, any other languages are considered as plus
  • experience with Google Adwords, Google Analytics, Google Tag Manager
  • good knowledge on Analytics Tools, social media and website metrics 
  • experience with a marketing automation tool is a plus

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.