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Digital Marketing Roles in Buffalo Grove, Illinois at Leica Biosystems

Date Posted: 11/25/2018

Job Snapshot

Job Description

Job ID: LEI003958

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information


Description

We’re looking for an SEO Strategist who will be responsible for developing search engine optimization strategies, who will be directly responsible for the ultimate business metrics around SEO (organic traffic, rank). This person will lead marketing efforts around SEO, and will collaborate with the product development team to implement technical tactics.

Opportunity to:

  • Develop our company’s strategic direction for all things SEO across our portfolio of online properties.
  • Stay abreast with current search optimization strategies for enterprise level SEO
  • Be the technical SEO expert and work cross functionally with product to coordinate implementation of such strategies
  • Develop a process for experimenting with SEO tactics to better understand search engine algorithms and improve ranking of our properties
  • Build a reporting framework to monitor search engine rankings, traffic generation and track performance to aggressive goals
  • Prioritize a long-term product strategy designed to achieve these goals
  • Develop an ongoing content creation plan and implement a link building strategy
  • Be able to identify and activate internal & external resources to hit traffic growth goals
  • Identify new opportunities to facilitate organic growth through keyword research, data analysis and user experience analysis
  • Analyze website traffic and provide technical, design, content, and other optimization strategies for improving search engine rankings

Job Requirements



Qualifications

  • At least 5+ years’ experience focused on search engine optimization
  • Must be methodical and a self-starter (able to operate independently).
  • Knowledge of Marketing automation tools (Pardot) is a plus
  • Travel: Less than 10%
  • Bachelor's degree
  • 2+ years’ experience managing a small team and working cross-functionally
  • Have expert level knowledge of technical SEO strategies, link building & conversion optimization
  • Strong technical or product expertise, including the ability to analyze complex business problems effectively and work cross-functionally to prioritize solutions
  • Have a proven track record for successfully improving SEO presence for large consumer brands
  • Have excellent communication skills, including the ability to distil complex information into insights that can be socialized and understood broadly
  • Ability to effectively prioritize projects based on growth opportunity & level of effort. Assess trade-offs of spending time on one task over another
  • Knowledge of and experience in other marketing channels is also preferred. For example, content creation, social media, site-usability, PR and how these channels can relate to driving more organic traffic
  • Compensation is commensurate with experience. Please provide desired salary when applying.



Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,300% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.