Digital Marketing Manager in Brea, California at Ormco

Date Posted: 9/13/2018

Job Snapshot

Job Description

Job ID: ORM001180

About Us

Since 1960, Ormco, one of the many successful companies owned by Danaher Corporation, has been developing, manufacturing, and marketing a broad line of orthodontic appliances and related products for sale in the U.S. and abroad. Ormco provides orthodontists with brackets, wires, adhesives, and ancillary supplies used through the course of treatment.

Ormco believes the direct contact of its sales force with orthodontists facilitates the identification and verification of market trends and new product opportunities. Ormco works closely with orthodontists to improve existing products and develop new products primarily through its Champion programs in which selected orthodontists assist Ormco in designing, developing and ultimately educating users on new product and technique innovations.


Description

SUMMARY:
Ormco is searching for an energetic, self-starter with a passion for thinking outside the box.
The Digital Marketing Manager will focus on a breakthrough product category at Ormco that can reach both B2B and B2C audiences. Utilizing 3D, innovative software and highly aesthetic appliances to straighten teeth- this is the perfect opportunity for someone looking to wholly own, develop and implement a digital marketing strategy from the ground up. The team members dedicated to this product are highly-motivated, thrive under pressure, work fast and eager to enter the market and win.

RESPONSIBILITIES:
  • Create and manage global digital marketing strategy with budget requirements.
  • Create/develop assets to execute all digital marketing programs, including SEO/SEM, drip email campaigns, B2B and B2C websites, social media and display advertising.
  • Develop and manage content calendar for digital marketing.
  • Work closely with marketing manager to assure consistency in brand messaging; and product management to tailor digital marketing strategy to align with development roadmap.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPI’s).
  • Develop digital transformative marketing strategies with focus on customer segmentation and MQL to SQL conversions.
  • Optimize B2B and B2C user experience with fresh, innovative campaign ideas
  • Work cross functionally with Marketing, Sales, Customer Support, Legal and Regulatory Affairs to launch and support product specific campaigns. Work with global counterparts to assure consistent global brand presence and messaging.
  • Plan offline media strategies (on-demand education, podcasts, etc.).
  • Present campaigns and digital marketing best practices to executive team and customers.

Job Requirements



Qualifications

EDUCATION/EXPERIENCE:
  • BA/BS/MS degree in marketing or related field
  • 4+ years working experience in digital marketing
  • 2 + years MS Office experience
  • 2+ years writing and copy editing for digital marketing programs
  • 2+ years experience using Google Analytics, CRM programs (MS Dynamics preferred) and marketing automation programs (Hubspot preferred).
  • Experience with site maps, wire frames, mockups/comps
  • Experience with content management systems and ability to edit basic HTML and XML
  • Experience launching new product categories
  • Familiarity with browser testing and debugging
  • Understanding of web site hosting and server technology
  • Travel expected to be less than 15% annually. Candidate position located in Orange, California.

Ormco Corporation is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.