Digital Marketing Manager (m/f/n) in Limburg-Weilburg, Germany at Videojet

Date Posted: 7/15/2019

Job Snapshot

Job Description

Job ID: VID005293

About Us

Videojet Technologies, Inc. is the global leader in the manufacturing of coding, printing and marking products. This high technology product prints variable information, such as expiration dates on grocery products, packaged goods, pharmaceuticals or catalogues. As the market share leader, we have operations in over 30 countries with more than 4000 employees worldwide. A wholly owned subsidiary of Danaher Corporation (, Videojet is the core of the >1bn $ Product Identification Platform. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused and growth-oriented, guided by the phenomenally successful Danaher Business System. Working at Videojet, gives you access to a robust career development process and challenging, “stretch” opportunities.


  • Manage website content to ensure a first class customer experience, while supporting Videojet strategies and business priorities
  • Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking
  • Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity
  • Build and maintain AdWords landing pages, building content and structure that drives CTR and leads
  • Effectively and efficiently manage the PPC budget to maximise the ROI
  • Drive impactful incremental revenue growth by generating high quality sales ready leads from new customers.
  • Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers

Job Requirements


  • Degree educated with professional experience in a commercial role strongly preferred
  • Demonstrated success in a metric-driven, quantified commercial Environment
  • Willing to implement and use a variety of lean and problem-solving tools to drive continuous improvement; experience with six sigma, lean or other similar program preferred
  • Thorough knowledge of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
  • Thorough knowledge of Search Engine Optimization including on-page optimization and link building techniques
  • Experience using a web content management System
  • Understanding of web design, development and management processes. Practical knowledge of XHTML is an Advantage
  • Core Competencies are AdWords (Essential), Analytics (Essential), Google Search Console (Essential), Desired: CRM Systems (, SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ), Marketing Automation tools (Marketo), Analytics & Intelligence platforms (DOMO), Highly skilled in Microsoft excel
  • Fluency in English and German is required

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.