Digital Marketing Executive - SEA/ANZ in Bangkok, Thailand at Videojet

Date Posted: 6/6/2019

Job Snapshot

Job Description

Job ID: VID005230

About Us

Videojet Technologies, Inc. is the global leader in the manufacturing of coding, printing and marking products. This high technology product prints variable information, such as expiration dates on grocery products, packaged goods, pharmaceuticals or catalogues. As the market share leader, we have operations in over 30 countries with 2600 employees worldwide. A wholly owned subsidiary of Danaher Corporation (www.danaher.com), Videojet is the core of the $800 million Product Identification Platform. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused and growth-oriented, guided by the phenomenally successful Danaher Business System. Working at Videojet, gives you access to a robust career development process and challenging, “stretch” opportunities.

Description

Job Description:

The Digital Marketing Executive will be responsible for executing Videojet digital marketing activities to accelerate incremental revenue growth in the region. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion. The executive will be based in Bangkok, Thailand and report to the Digital Marketing Specialist, SEA/ANZ based in Mumbai, India.

Primary Responsibilities:

 

  • Create, optimize and execute PPC campaigns such as Google AdWords.
  • Execute SEO (Search Engine Optimization) standard work to increase web organic search visibility and ranking.
  • Measure and report performance of all digital marketing campaigns for achieving assigned goals (ROI and KPIs)
  • Generate, place and update website content to ensure a highly engaging customer experience, focused largely on localizing the global format and content so that it’s highly relevant to in-country customers and prospects.
  • Create and develop website/landing pages in local language for Thailand.
  • Translating/Reviewing digital content into local language.
  • Proactively manage chats on website Livechat and LINE.
  • Conducts tele-qualification for inbound digital leads for Thailand.
  • Execute local eMail campaign creation and execution for Distributors through working with the digital marketing team in India; leverage global eMail campaigns and content.
  • Execute digital marketing campaigns for new products launch.
  • Execute the launch of social media strategy.
  • Maintain a centralized resource library for sharing Digital Assets with Distributors and support Distributors with executing digital marketing efforts. 
  • Execute the placement of relevant content on external websites, including news sites, business associations etc.
  • Support other digital marketing activities as assigned.

Job Requirements



Qualifications

Required Skills and Experience •      

  • Minimum 2 years digital marketing experience, ideally within a B2B business.
  • Fluent in Thai and English (Oral & written)
  • Experience with social media including Twitter, Linkedin, etc.
  • Experience with search engine marketing: including developing and running pay-per-click campaigns as well as conducting organic search engine optimization.
  • Experience managing eMail marketing campaign including development of email and tracking and analysis of results.
  • Proven track record of growing leads and sales through online marketing.   
  • Positive, Proactive, able to multi-task, well organized with an eye for details.
  • Excellent project management skills.       
  • Strong interpersonal and communication skills
  • Proficient in MS Office and good working knowledge of Excel.
  • Level of travel required:  Minimal  

Desirable Skills and Experience

  • Experience with marketing automation tools such as Marketo.
  • Current Google AdWords certificate a plus.

Qualifications:                                                                         

Diploma/Degree in Marketing

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.