Digital Marketing Associate in Brea, California at KaVo Kerr

Date Posted: 11/9/2018

Job Snapshot

Job Description

Job ID: KAV003355

About Us

KaVo Kerr is a cohesive organization comprised of two global leaders, united to provide dental excellence and serve as a single premier partner for the dental community.  KaVo Kerr operates with a common vision inspiring and helping our customers, their patients and our own associates realize their potential.  KaVo Kerr offers solutions for endodontics, restoratives, treatment units, infection prevention, imaging, rotary and instruments.


Description

The Digital Marketing Associate will play a key role in driving the strategic direction for the company’s loyalty program which currently serves thousands of dentists in the U.S. and Canada. The role will require candidates to use digital expertise, integrated marketing experience and interests in data management to continue to grow and expand the reach of the loyalty program.

Successful candidates will focus on making individual contributions that keep the day-to-day operations of the program running effectively, while also showing an interest in managing multiple, ongoing projects across a large cross functional team. The candidate will utilize these skills to initiate and sustain strategies and tactics that serve a growing number of loyalty members.

The position requires strong marketing and analytical skills that combine deep understanding of digital space (organic and paid social, search, programmatic media and digital attribution) while utilizing tools such as email automation, Microsoft Dynamics CRM, CMS and other similar tools. It is useful to have a technical expertise in HTML and CSS as well. Intermediate use of Microsoft Excel is also desired.

ESSENTIAL DUTIES & RESPONSIBILITIES:
  • Support all aspects of the loyalty program, including data validation, weekly processing of points and redemptions, website updates, management of customer inquiries, serve as a liaison to sales and more 
  • Capable of taking on core digital tasks that support integrated marketing, including working in close partnership with web, social media and email automation teams
  • Help establish consistent process to capture leads and correctly translates the lifecycles of those leads into CRM.
  • Manage accuracy and development of marketing materials for distribution on a timely basis.
  • Ability to travel <10%.

Job Requirements



Qualifications

EDUCATION:
  • Bachelor's degree from a four-year college or university required.
  • Dental/medical device industry experience preferred.
EXPERIENCE:
  • 3-5 years of digital marketing, marketing, or related experience.
    • Proficient at working on multi-touch digital marketing campaigns that reach segmented audiences with targeted messaging.
    • Familiarity helpful with CRM software such as MS Dynamics, Salesforce or similar.
    • Comfortable using various content management systems and familiar working with databases.
  • 2-3 years proficiency in Excel with data entry, formatting, reconciliation of lists for a deeper analysis of the data.
  • 1+ year of HTML and CSS to make edits to web pages and emails to QA regular and ongoing communications.
 PREFERRED QUALIFICATIONS:
  • Capable of using business intelligence tools such as Tableau to generate advanced reports, conduct inquiries from data warehouse, and provide analysis of new trends.
  • Highly proficient user of Excel familiar with Pivot Tables, V-Look Ups, Conditional Formatting functions and more.
  • Interested in advanced coding such as JavaScript, jQuery, Bootstrap, and PHP.
  • Understanding of how to design visual dashboards and report on critical metrics that tie into the program’s KPIs. 
  • Solid presentation and speaking skills along with strong project and time management skills.
Kerr Corporation reserves the right to change, amend, add, delete and otherwise assign any and all duties, responsibilities, and position titles as it deems necessary to meet the needs of its business.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and industrial solutions. Our globally diverse team of 59,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #144 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 2,000% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.