Demand Generation Manager - Food & Beverage in Port Washington, New York at Pall

Date Posted: 11/6/2019

Job Snapshot

Job Description

Job ID: LIF004235

About Us

Find what drives you on a team with a 70+ year history of being recognized for discovery, determination, and innovation.   As a global leader in high-tech filtration, separation, and purification, Pall Corporation thrives on helping our customers protect people. Our portfolio is broad, so if your interests lie along the spectrum of Life Sciences to Industrial, you’ll find a rewarding role here.  Our career opportunities are as diverse as our products and they are all focused on creating better lives and a better planet.  At Pall, we believe that innovation is our legacy, our privilege, and our destiny. If that resonates with you, join us! 


The Demand Generation Manager manages the Food & Beverage demand generation team, all advertising and promotional (A&P) activities and builds the annual F&B marketing tactical plan.  Their efforts aid in building our brand presence, ensuring that customers and potential customers receive our messaging resulting in the generation of sales ready leads.
  • On-time and on-budget project management: The manager prepares an annual marketing tactical plan that assists the Product and Market Managers, and the overall organization, in meeting the business objectives. They own the execution of our A&P plans through the use of both internal and external resources.
  • Champion for launch excellence: The marketing manager partners with the Product and Market Managers to drive successful product launches to meet revenue and lead targets. They will work closely with the Product and Market Managers to build out fully integrated marketing campaigns driving NPDs and strategic initiatives. 
  • Financial management of the A&P budget: The marketing manager is the traffic manager for A&P dollars going in and out of each business segment (product, mini-market and region) based on strategy and business needs.  In addition, this individual negotiates with 3rd party suppliers with Pall’s best interest in mind and seeks out new providers that add value to our A&P plans.
  • Lead management owner: The marketing manager owns the forecasting and tracking of marketing metrics including the F&B visibility list, marketing qualified leads, lead conversion and funnel additions. The manager is responsible for evaluating new and different vehicles and content quality to drive lead generation and conversion. 
  • Web content development: The manager is responsible for working with the product and market managers, content developers and digital team to improve SEO and ensure web content is QARA compliant.
  • Talent Development: The manager is responsible for attracting & developing a top class talented and   diverse global team.
The Essential Job functions include:
  • Manage, develop and motivate direct reports including global team of content, campaign and event managers. 
  • Manage and monitor programs and projects to achieve Food & Beverage global promotional goals and lead generation targets. (25%)
  • Formulate campaign plans for new product launches and initiatives ensuring consistency and relevance to global strategies. (25%)
  • Manage A&P budget and communicates budgetary information as defined by management. (15%)
  • Contribution to creation and maintenance of web content. (15%)
  • Evaluates new promotion vehicles and manages internal and contract resources for campaign and project execution. (10%)
  • Creation of standard work on critical processes for in-house staff and outsource partners, along with training to ensure understanding. (10%)
  • To understand and strictly enforce current Pall corporate identity guidelines in all marketing communications materials and presentations.
  • Maintain a good working relationship with other Pall departments and to elicit the support and involvement of these departments in meeting sales goals.
  • Work with Sales Management to develop, support and implement business strategy.

Job Requirements


Position Competencies 
  • Knowledge of and practical experience with integrated marketing communications programs coupled with a general technical understanding of food and beverage applications
  • Experience in measuring marketing ROI and ability to use and analyze the marketing & sales funnel to drive improvement
  • Excellent writing and verbal communications skills, strong project and time management skills and ability to meet deadlines and multitask in fast-paced environment.
  • Innovative, creative thinker and self-motivated, able to work cross-functionally and independently and   motivate others.   
  • Comfortable presenting/discussing marketing issues at all levels of own organization, in front of customers, channel partners, and suppliers
  • Strong technical knowledge & understanding of English, both spoken & written
  • Computer experience and proficiency using MS Word, Excel, Powerpoint
Leadership capabilities: 
  • Senior Leader / Expert Professional level for DHR Leadership Anchors - Charts the course, Growth and Innovation, Builds People, Teams and Organisations, Leads through DBS and Models Humility, Transparency and Integrity
Other Requirements (include culture, fit and values)
  • 100% compliance with Pall’s Standards and Policies of Compliance.  This includes absolute integrity when dealing with our customers.
  • Maintain a good professional working relationship with both field based and internal staff, including personnel in other departments.
  • Attend and take part in regional sales and management meetings.  From time to time attend other meetings/workshops/training activities as required.
  • Full driving license and passport.
  • Ability to work alone and use own initiative. 
  • Be prepared to travel as required by the job (25%).
Diversity & Inclusion
At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.