Brand Manager Shanghai in Nationwide China at Beckman Coulter Diagnostics

Date Posted: 6/13/2019

Job Snapshot

Job Description

Job ID: BEC015258

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.
Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.
If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at
Beckman Coulter is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.



The incumbent will also be responsible for, but not limiting to the following duties:

  • Lead the development of brand strategies of company and the assigned products
  • Regular data analysis and translate to insight and action plan
  • Closely monitor market and competition performance, analyse variations from plan, recommend and implement remedial action. 
  • Be responsible for the execution of ATL/BTL activation
  • Be responsible for censorship for ATL and BTL material
  • Be in duty bound to transferring the received complaint to the designated department according to company complaint handling procedure timely.
  • Undertake the appropriate market research to enhance the business performance and develop appropriate innovation to support marketing strategies. 
  • Track and control marketing budget.
  • Organize essential marketing activities to support business Partner.

This description is a summary of principle responsibilities and is not intended to include all duties may be assigned.



  • External contacts for this position include hospital, laboratory, university, dealers Agency, Social media…
  • Internal contacts include all marketing department staff members as well as other pre-sale and post-sale department staff in other offices of the company to gain information or to resolve problems.


The incumbent of this position is responsible for his/her own work.  Only new work is reviewed before issue, all other work is handled independently, reporting status to managers/supervisor.  Some work requires analysis and use of initiative and independent judgment, but most assignments are specific and well defined.

Job Requirements




•         Bachelor degree of medical related education background is preferred

•         English skill in both reading and writing is essential. Good English speaking skill is a plus

•         Good computer skills, eg. Excel, PPT, etc.



•         5 years’ experience as a Brand/Product Manager with a record of achievements gained in leading related medical companies.

•         Or Preferably with 2+ years field sales and or advertising or media experience


This position also requires:

•         Excellent verbal and written communication skills, coupled with good relationship building, negotiation and listening skills.

•         Creativity and the capability of dealing with complex tasks and strong analytical skills while not losing focus of the key business drivers.

•         Selfstarter with entrepreneurial drive with a good business understanding including key 

Performance and success indicators, and customer focus.

•         A team player, yet possessing leadership qualities to lead projects and programs across various functions.

•         Strong strategic and analytical thinking, with a clear thought process.

•          Autonomy in managing KPIs & sharing success.



This position may require business traveling in a frequently situation.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.


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