Associate Marketing Manager - Diagnostics in Lake Zurich, Illinois at Leica Biosystems

Date Posted: 9/14/2018

Job Snapshot

Job Description

Job ID: SEL001353

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.




Leica Biosystems is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.



All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.


Be sure to follow Leica Biosystems on LinkedIn!


Description

Do you want to be part of an enthusiastic and collaborative team
that will support your efforts?  Then we want to hear from you. 





We are seeking dedicated, team players that thrive in a fast-paced
environment while working towards a common goal.  





We are building a team that will provide diverse perspectives and
will foster collaboration to propel our business growth. 





With the power of the Danaher Business System behind us, it’s our people who
have made us the industry leader.





Come join our winning team!


The Associate Marketing Manager 
We are looking for someone with a min of 3 years marketing experience. 

  1. Can you define a marketing campaign?
  2. Can you tell me the purpose of running a marketing campaign?
  3. Do you have examples of the different types of campaigns you have ran?
  4. What are the key components of a GTM plan?
If you have the answers to the above 4 questions I would like you to apply online and then send me an email to set up a time to talk. Janice.Ceresa@dhrdiagnostics.com


 

Marketing Plan and Campaign Development



  • Develop marketing plans, value proposition and positioning by market segment


  • Develop marketing campaigns, tools, and programs to drive demand and increase market share


  • Define content strategy and develop content aligned with the target persona(s) to drive brand preference


  • Work with digital marketing team for campaign execution through appropriate digital channels

     

    Business Development & Strategy


  • Own the go-to-market plan in close collaboration with the global business units (BU) and the regional sales teams


  • Lead Voice of Customer activities to capture product reception and validate new marketing opportunities as well as track market share


  • Conduct, execute on business strategy activities to include total available market, market share, segmentation, competitive analysis and product positioning


  • Collaborate with the BU on product road mapping, new product development, and product management activities

Job Requirements



Qualifications

Education: BS in Science, Marketing or similar field



Experience/Skills:



  • Minimum 3 years of experience in commercial marketing, experienced in marketing campaign development.  


  • Experience with medical device sales cycles; experience in the tissue diagnostics, medical devices industry a strong plus.


  • Familiar with healthcare IT processes


  • Demonstrated experience in data-driven marketing and analytics


  • Experience working with clinical labs and hospitals


  • Experience in business strategy –market & customer segmentation; competitive product benchmarking, financial analysis (ROI, pricing, scenario analysis)


  • Experience in leveraging digital channels for demand generation

     

    Travel: Up to 30%


    Language:  English





Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.