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Analyst - Supporting Marketing Department in Wood Dale, Illinois at Videojet

Date Posted: 2/7/2019

Job Snapshot

Job Description

Job ID: VID004988

About Us

WHY VIDEOJET
We invite you to Imprint the WORLDTM on an exciting journey of continuous improvement! Every day, 4,000+ associates in over 38 countries work together to achieve amazing results as One Videojet. From freshness dating to track and trace coding, Videojet technologies help ensure products sold across the globe are authentic and safe for consumers to use in the food, beverage, pharmaceutical and industrial marketplaces.


As a global leader in the marking and coding industry, our continued growth brings an opportunity for you to chart the course and drive your own career success. As a Videojet associate you will:
• ENGAGE in bringing consumer brands to market globally.   
• DRIVE results with the Danaher Business System (DBS). 
• REALIZE your potential! 



Description

We are currently seeking a Marketing Analytics Specialist to join our growing team in Wood Dale IL!


Position Purpose:

This position will develop and use reporting and analytics to analyze Videojet’s website performance and online presence, and present this key data to management to assist in future marketing decisions. 

Primary Responsibilities: 
• Analyze operating company website and online performance to identify areas of improvement
• Provide overall website performance reports on operating company online performance (includes PPC, SEO, website traffic, email, and social media)
• Develop online A/B or multivariate testing plans for website performance improvement
• Analyze the performance on online testing projects and report back on effectiveness
• Interact with digital marketers and marketing leadership and present findings on operating company digital marketing performance and online optimization project effectiveness. 
• Develop and implement standard work around marketing analytics and the production of marketing data 
• Develop methodology to effectively track lead disposition and progression

Job Requirements



Qualifications

Knowledge, Skills and Abilities:
• 3+ years of experience in marketing analytics or related marketing role preferred but New Grad accepted 
• Experience with web analytics software (Google Analytics preferred)
• Bachelor’s degree required (preferably in Mathematics, Statistics or related discipline) 
• Proficient with Microsoft Excel
• Ability to understand and use applied statistics to business problems
• Capable of analyzing data and delivering actionable evaluation
• Ability to develop testing hypotheses and execute testing plans
• Familiarity with online testing tools preferred (Google Content Experiments, WebTrends Optimize, VisualWebsiteoptimizer.com etc.)
• Familiarity with HTML, web design, and Internet activity preferred 
• B2B marketing experience a plus
• Ability to travel up to 10% of the time  
• Strong written and oral communication skills 
• A passion for problem-solving, learning and educating others 

Videojet Technologies Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.




Danaher Corporation Overview

ABOUT DANAHER
Danaher is a science and technology innovator committed to helping our customers solve complex challenges, and improving quality of life around the world. 

Videojet is part of a global family of 20+ operating companies who drive meaningful innovation in some of today’s most dynamic, growing industries. With operating companies based around the world – our groundbreaking  businesses operate across four strategic platforms:
• Product Identification
• Water Quality
• Dental
• Life Sciences & Diagnostics

We are proud to say that we’re a Fortune 150 company of 59,000 dedicated associates who are Helping Realize Life’s Potential every day by bringing our diverse skills, backgrounds and perspectives together to make a  difference.