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Web and Optimization Specialist in Kloten, Switzerland at Nobel Biocare

Date Posted: 11/28/2018

Job Snapshot

Job Description

Job ID: NOB002760

About Us

Nobel Biocare is a world leader in the field of innovative implant-based dental restorations – from single tooth to fully edentulous indications. We offer dental implant systems, high-precision individualized prosthetics and CAD/CAM systems, diagnostics, treatment planning, guided surgery solutions and biomaterials. We support customers throughout their professional and practice development. Our headquarter is in Zurich, Switzerland, and we have around 34 direct sales organizations worldwide. Nobel Biocare is a member of the Danaher Corporation, a diversified technology leader.


Description

Come and join our team of passionate digital marketers who work hard to promote our brands, products, solutions and services through online channels.

You will take responsibility for publishing website content, demonstrate advanced technical SEO knowledge and have a passion for improving website UX and tracking / improving website KPIs. We are looking for someone who can effectively support and guide internal and external stakeholders regarding all aspects of website management, including particularly close collaboration with the local subsidiaries.

  • Ownership of the website Content Management System (AEM CQ5 & Drupal), including training and guidance for local subsidiaries (CMS & website best practices).
  • Publish web content (corporate / patient websites and campaign microsites) ensuring consistent, compliant, relevant and timely execution.
  • Manage web content publishing and website change requests through JIRA ticketing system.
  • Support for internal and external stakeholders, including translation, e-commerce, digital marketing, online services, product marketing and web development teams.
  • Responsible for ongoing maintenance of website technical SEO audit.
  • Align with Online Content Manager to optimize web content effectiveness.
  • Ownership of Google Analytics platform to track web performance KPIs and identify optimisation opportunities in order to increase website user engagement (including increasing website engagement and online conversions)
  • Propose and complete A/B tests to drive website UX improvements.
  • Support technical SEO and UX aspect of relevant online projects including requirements analysis, development, testing, and launch.

Job Requirements



Qualifications

  • Knowledge of industry standard CMS platforms. (including Drupal and AEM CQ5.)
  • Knowledge of web analytics. Google Analytics certification an advantage
  • Knowledge of web UX best practices
  • An understanding of how different online channels work together to drive web traffic, including paid search, social media, blog, email marketing etc
  • Fluent in English with other languages an advantage.
  • Good presentation skills - including the ability to document and explain technical issues clearly 
  • Structured and professional working discipline
  • Excellent time management and organizational skills
  • Ability to source and direct internal stakeholders and external partners
  • Proven communication skills with internal stakeholders and external partners
  • 2+ years working in web content publishing. Experience completing a CMS migration an advantage
  • Experience with content publishing processes and translation workflows
  • Experience with online analytics / optimisation tools such as Google Analytics, HotJar and Optimizely
  • Proven experience coordinating with internal stakeholders and external partners



Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

To be considered for this role, applicants must be either Swiss citizens, EU-nationals or have the legal right to live and work in Switzerland.

To be considered for this role, applicants must be either Swiss citizens, EU-nationals or have the legal right to live and work in Switzerland.
For agencies: please, note that we only accept direct applications. Submission of candidates from unsolicited third parties does not create any implied obligation on the part of Nobel Biocare/ Danaher group