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Vice President of Marketing in Grand Rapids, Michigan at X-Rite, Incorporated

Date Posted: 3/3/2019

Job Snapshot

Job Description

Job ID: X-R001036

About Us

X-Rite is the global leader in color measurement and color management, offering hardware, software and services for measuring, formulating and matching color. The company serves a range of industries, including automotive, paints, plastics, textiles, printing, packaging, photography, graphic design, video, and medical. X-Rite serves customers worldwide from its offices in Europe, Asia and the Americas.


X-Rite/Pantone, a Danaher company, named one of the “Best & Brightest Companies to Work”, is seeking a Vice President of Marketing to join our team in Grand Rapids, Michigan. 

The Vice President of Marketing will direct all marketing functions for X-Rite business worldwide to drive profitable and sustainable growth in support of strategic business plan.  The VP of Marketing will play an integral role in growing X-Rite brand awareness, increasing market penetration for all product and service categories in all regions of the world. 

Essential Duties and Responsibilities:
1. Engaging with Sales channels to drive successful launches and ongoing profitable sales growth.
2. Lead marketing communications, driving (a) brand awareness and primary demand creation (advertising, public relations, social media, search engine optimization, mass emails, trade shows, events and webinars, and telemarketing); and (b) creating and maintaining content and digital assets to use and leverage across all commercial functions.
3. In conjunction and coordination with Sales, (a) create and execute demand generation plans, directing marketing communication activities and campaigns to secure an agreed % of incremental revenue; and (b) create and implement CRM-based best practices/standard of lead-to-order process to create, assign, track and measure resulting qualified leads to opportunities to revenue.
4. Lead trade marketing, to drive dealer growth and support dealer network, based on (a) building and providing relevant assets and tools, (b) productizing and training winning commercial practices; and (c) in conjunction with Sales, drive channel expansion supporting identification and on-boarding of new partners.
5. Responsible for the X-Rite brand, shaping and refining its definition and expanding its equity. Involve in all decisions where brand equity is in play, setting boundaries and guidelines for use and safeguard
6. Drive adoption and implementation of effective daily management tools and standard work in all marketing functions and activities, leveraging DBS tools set and benchmarking best practices in Danaher and external companies

Job Requirements


1. 10+ years experience in senior marketing roles with B2B experience in setting with complex sales channels (direct, distributors, eCom). Sales, Services and/or Brand Licensing experience a plus
2. Experience in product management, including product development of physical and digital products and services
3. Experience in process development, including productizing and disseminating best commercial practices
4. Proven expertise and success in traditional and non-traditional marketing communication elements (print and digital advertising, public relations, social media, search engine optimization, mass emails, trade shows, events and webinars, telemarketing, etc.)
5. Experience in creating and implementing demand generation processes and plans, with hard metrics to track activity and results
6. Experience building, nurturing and retaining productive and engaged teams, including direct reports, matrix-based adjacent associates, and external partners, in global settings
7. Comfortable and effective interacting with senior management, partners, customers and end-users, from small settings to large events, including public speaking
8. A proven track record of driving profitable revenue and market share growth, demonstrated over a sustained period of time. 
9. Strong communication skills; sense of urgency; customer focused; adaptive to change; strategic and tactical; continuous improvement engine
10. Knowledge / experience with industries that use color measurement and color expertise, a plus
11. Experience in commercial and foundational DBS toolset preferred
12. MBA Graduate Degree preferred, with relevant undergraduate degree

X-Rite/Pantone is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. 

Here's what X-Rite Pantone will offer you:
Benefits galore. Comprehensive benefits package, wellness program, paid parental leave, 401(k) options, profit sharing program, casual dress code, on-site yoga classes and more!
• Work/Life balance. A rich Vacation/PTO package and 13 PAID holidays
• A great culture. One where the best team wins. You’ll love working with our team in a fast-paced, collaborative and continuous improvement environment. 
• Opportunities for growth. At X-Rite, we value employee growth. As an associate of X-Rite/Pantone there are many opportunities to grow professionally and personally through training, mentoring/coaching and additional job responsibilities. As part of Danaher, you can grow your career across five high-impact industries, six continents and more than 20 global operating companies – we are committed to hiring from within, wherever possible, and supporting your mobility. 
• The chance to give back to our community.
• Work for an organization that is dedicated to building and sustaining a truly diverse and inclusive culture. Join us on our D&I journey.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.


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