Senior Marketing Manager in Brea, California at Ormco

Date Posted: 7/20/2019

Job Snapshot

Job Description

Job ID: ORM001663

About Us

For nearly 60 years, Ormco has partnered with the orthodontic community to manufacture innovative products and solutions to enhance the lives of our customers and their patients. Distinguished products range from legacy twin brackets (Inspire ICE™, Titanium Orthos™ and Mini Diamond™) to pioneering the self-ligating appliances with the Damon™ System (including Damon™ Q2 and Damon™ Clear 2). Ormco’s Insignia™ Advanced Smile Design™ provides an all-inclusive customized indirect bonding solution for increased clinical efficiency. From personalized service to professional education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information, visit


Reporting to the Director of Marketing, the Sr. Marketing Manager will provide leadership in the development and execution of the North American commercial strategies and tactics, including execution of new product launch, outbound marketing and innovative business solutions to drive commercial objectives.

  • Develop and execute annual marketing plans that enable the Company’s commercial objectives for assigned portfolio; including branding, positioning, customer segmentation, competitive, pricing, and promotional strategies to maximize market share and profitability.
  • Identify and develop sales enablement tools to maximize sales effectiveness, including customer and patient marketing tools to enable customer outreach.
  • Drive strategy and execution of lifecycle marketing; create lifetime customer value by onboarding, retaining, and building customer loyalty leveraging CRM, lead nurturing campaigns, loyalty and promotional programs targeted to strategic customer segments.
  • Develop launch plan and lead the commercial team through flawless launch execution.
  • Conduct market research to maximize product effectiveness. Maintain strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers base buying decisions.
  • Forecast and manage annual marketing budget for assigned product lines.
  • Coordinate with professional education, field sales, sales training, sales operations and global product marketing teams to maximize effectiveness of all marketing plans and tactics.
  • Work closely with legal, regulatory, finance and other cross functional partners to effectively navigate internal and external environments to achieve results. 

Job Requirements


  • Bachelor's degree in Marketing, Business or related field required
  • Minimum 5+ years of professional marketing experience; preferably in medical device or life sciences industry. 
  • Ability to travel up to 20%


  • MBA preferred
  • Product launch, digital marketing and/or direct to consumer marketing experience preferred.
  • Demonstrated track record of creating & executing marketing plans is required. 
  • Demonstrated leadership in leading marketing campaigns and or product launches.
  • Demonstrated ability to take self-initiative and ownership, make strategic decisions and drive results.
  • Strong analytical acumen to evaluate effectiveness of marketing programs. 
  • Ability to develop creative solutions, including writing/editing copy and directing graphic design.
  • Strong interpersonal skills and team player mentality, with ability to influence across the organization.
  • Strong oral, written and presentation skills. 
  • Excellent organizational and project management skills.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at:


Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.