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Senior Marketing Manager in Minneapolis, Minnesota at Beckman Coulter Diagnostics

Date Posted: 4/7/2019

Job Snapshot

Job Description

Job ID: BEC013724

About Us

Beckman Coulter develops, manufactures and markets products that simplify, automate and innovate complex biomedical testing. Our diagnostic systems, found in hospitals and other critical care settings around the world, produce information used by physicians to diagnose disease, make treatment decisions and monitor patients. Scientists use our life science research instruments to study complex biological problems including causes of disease and potential new therapies or drugs. More than 275,000 Beckman Coulter systems operate in both diagnostics and life sciences laboratories on all seven continents. For 80 years, our products have been making a difference in peoples’ lives by improving the productivity of medical professionals and scientists, supplying critical information for improving patient health and reducing the cost of care.
Beckman Coulter offers a broad array of comprehensive, competitive benefit programs that add value to associates' and their families' lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits. We think you'll like what you see.
If you believe your education and experience are in line with the position description and qualifications referred to above, and are motivated, energetic, and looking for a new and exciting opportunity, please submit your resume online at the URL below or at
Beckman Coulter is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.


The Senior Marketing Manager is a key role that will lead global commercialization efforts of Beckman Coulter diagnostic immunoassay blood virus program product commercialization.  This position is part of a global product management team for immunoassay representing $1.5 billion product portfolio.  The Senior Marketing Manager will be the principle lead with global Marketing Teams in developing requirements, value propositions, drive supporting proof sources and publications, identify key advisory committee members and contacts for successful commercialization in each region of the world.

The Senior Marketing Manager will have the responsibility for providing project and program updates, cost requirements and recommendations, and requests related to successful commercialization to executive management at key milestones of the program.  The Senior Marketing Manager will partner with Global and Regional Marketing Managers to develop and roll out strategy including budget, pricing objectives, establish goals, marketing campaigns, and determine training for sales teams to successful engage and develop the appropriate level of knowledge for sales to introduce the new tests to customers and dealers to achieve global market penetration.  This role will coordinate and align closely with the Technical Product Management leader to coordinate on-going strategy and points of interaction.

We need an individual who is able to lead by understanding the interrelationships of product development, commercial organizations and flexibility to guide and lead a successful commercialization plan globally.

Key Responsibilities:

  • Commercial background and expertise or proven aptitude to drive new products to the IVD market
  • Develops and executes  new product commercialization activities, product life cycle management, product road map, positioning and pricing
  • Responsible member of InnovationDP  Product Commercialization, Business Case, Customer Product Requirements, Launch Strategy, Commercialization Plan development and execution
  • Gathers and assesses market and competitive intelligence, global trends, and displacing technologies
  • Develop and deliver product marketing training to global marketing teams
  • Directs the design, development and management of sales collateral and relevant clinical papers in collaboration with key stakeholders
  • Develops product line forecasts in collaboration with Global Marketing and Supply Chain Planning
  • Collaborates with Scientific Affairs in Key Opinion Leader development and management
  • Supports VIP visits and key customers as required

Job Requirements


  • 12+ years’ experience or Doctoral degree infield with 9+ years’ experience required.
  • 9+ years in laboratory diagnostics, or related field
  • 3+ years Product Management experience in laboratory diagnostics, or related field preferred
  • Sales experience preferred
  • Strong commercial and aptitude for customer requirements; experience in commercialization of IVD products strongly preferred
  • Ability to work cross culturally/functionally and understand dynamics of different markets and functional department requirements while adhering to policies and procedures
  • Strong work ethic, ambition and drive for success
  • Ability to multitask in strategic and tactical space
  • Strong verbal, written and presentation skills with ability to build trust across cultures
  • Proficient in English languages and proven ability to work to inter-site projects
  • Knowledge of competitive environments and laboratory workflow processes
  • Results oriented individual with focused urgency
  • Able to work independently; self-motivated for continued learning
  • Strong time management skills, and follow through abilities
  • Working experience with Excel, Word, email and Microsoft Office programs
  • Must be able to travel up to 50% up through 75% globally
  • Bachelor of Science required; MBA or equivalent experience helpful

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.