Senior Manager, Digital Marketing in Brea, California at Ormco

Date Posted: 8/14/2019

Job Snapshot

Job Description

Job ID: ORM001650

About Us

For nearly 60 years, Ormco has partnered with the orthodontic community to manufacture innovative products and solutions to enhance the lives of our customers and their patients. Distinguished products range from legacy twin brackets (Inspire ICE™, Titanium Orthos™ and Mini Diamond™) to pioneering the self-ligating appliances with the Damon™ System (including Damon™ Q2 and Damon™ Clear 2). Ormco’s Insignia™ Advanced Smile Design™ provides an all-inclusive customized indirect bonding solution for increased clinical efficiency. From personalized service to professional education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information, visit


Reporting to the Director of Marketing, the Senior Manager, Digital Marketing is responsible for leading the company's digital marketing campaigns and initiatives, including generating leads and driving conversions, supporting product launches, e-commerce and training/education initiatives to achieve business goals and revenue targets.

Major Responsibilities:
  • Develop and execute digital marketing strategies across different channels, including email, paid search, social media marketing, and web/landing pages.
  • Develop and execute targeted email drip and nurture campaigns utilizing marketing automation (HubSpot) and data-mining CRM tools. Optimize campaigns using A/B and multivariate testing methodologies and improve conversion rate.
  • Partner with programmers to develop, optimize and maintain B2B and B2C websites/landing pages to generate, nurture, and convert leads to customers. 
  • Plan and implement SEO/SEM strategies to drive qualified traffic. 
  • Partner with marketing managers and creative team to develop content, write copy, and ensure timely execution of tactics.
  • Track, report and optimize campaign results in terms of lead generation, sales conversion, revenue and other metrics. 
  • Explore latest digital technologies and best practices; sourcing, developing, and integrating new digital technologies across the customer continuum to optimize marketing automation platform (apps, forms, CRM, email/event marketing, education platforms, etc)
  • Collaborate with cross-functional teams including Marketing, Professional Education, Sales, Product Management and IT to ensure optimization of digital marketing initiatives.

Job Requirements


  • Bachelor's degree in marketing or marketing related discipline required
  • 7+ years digital marketing experience; preferably in healthcare and/or consumer products industries.
  • Must be able to travel up to 15%

Preferred Skills:
  • MBA preferred
  • Demonstrated proficiency in MS Dynamics and HubSpot marketing automation preferred.
  • Demonstrated track record in developing and executing digital marketing strategies, including email marketing, search engine and social media marketing.
  • Strong analytical acumen to evaluate effectiveness of digital campaigns. 
  • Ability to work in dynamic, fast paced environment, be hands-on in project management and execution (including writing/editing copy), while managing multiple projects and deadlines.
  • Demonstrated self-initiative, accountability for results, sound decision making and ability to influence cross-functional teams. 
  • Strong oral, written and presentation skills. 
  • Strong interpersonal skills and team player mentality. 
  • Attention to detail and strong project management skills.

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available at:

Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 71,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $19.9B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 5,200% over 25 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We're innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you'll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

Danaher is committed to competitive compensation that typically has key components including base salary, variable annual incentive compensation based on personal and company performance, and long-term incentive.