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Product Marketing & T&E Manager, Implant in Nationwide Singapore at Nobel Biocare

Date Posted: 2/20/2019

Job Snapshot

Job Description

Job ID: NOB002809

About Us

Nobel Biocare is a world leader in the field of innovative implant-based dental restorations – from single-tooth to fully edentulous indications. Nobel Biocare offers you a great place to work by giving you the opportunity to grow and be recognized for your effort and achievements.


Description

Job purpose
The Product Marketing and T&E Manager is responsible for the development of the product strategy, roadmap, educating our internal and external customers on our product portfolio, driving sales initiatives by setting the T&E strategy, revenue and profitability objectives for Nobel Biocare implants for SEA and Korea. 
You lead the voice of customer, new product introduction, segmentation, branding, and growth initiatives for assigned product lines across multiple brands. This position requires leadership and strong collaborative execution in the areas of product plans, new product development programs, marketing, customer research, commercialization, and implementation of the go-to market product strategy.

Key Responsibilities

Product and Portfolio Strategy
  • Responsible for the development, implementation, and execution of strategic marketing plans/strategies for product line, consistent with strategic corporate plan and vision 
  • Gather Voice of Customer, Voice of Sales and Voice of Dealers to drive product roadmap decisions. Articulates requirements needed for feature development to R&D
New Product Introduction 
  • Create new product launch and go-to-marketing plan. Collaborate with RA department to ensure product launch readiness. 
New Product Development and Commercialization
  • Lead analysis on product features, priorities and value proposition of products based on competitive analysis, customer needs and market segmentation 
  • Identify, lead, and implement process or product improvements that contribute to customer experience improvement, top-line growth and margin expansion for the company
Product Line Management
  • Participate in departmental meeting to report and present product forecast, pricing, plans on product line sales growth, product launch strategies, budget, market share, promotional activities and critical project priorities. 
  • Lead and draw up the annual strategic plans, subsequently develop and roll out of sales and marketing strategy for products
  • Drive SEA and Korea Lead Funnel for Nobel Biocare together with Country Leaders & dealer representatives 
  • Maintains an active presence in the field, working with both sales account managers and customers 
  • Identifies, develops and maintains relationships with key opinion leaders in the field 
  • Complete periodic sales and market reviews for assigned products. This may include competitive analysis, share trends and margin comparisons. 
  • Gather market data and intelligence to make product price and promotion recommendations.
  • Actively engage as a product owner to track financial performance of product, understand production, quality and sales issues and actively participate in improvements and solutions.
  • Communicate and cooperate with factory/R&D and the regional commercial team on assigned products.
  • Collaborate and work closely with global/regional marketing on design, branding, new product launch and all forms of external communications.
  • Attend trade shows, sales meetings, customer meetings and other relevant functions as primary product contact.
Training & Education 
  • Responsible for the strategic development of new course programs for training on Nobel Biocare products and solutions, responsible for the creation, management and maintenance of all training materials and course hand-books 
  • Provide training and enrich product knowledge for internal (such as sales account managers) and external customers on our product portfolio. 
  • Utilising the training programs to create new business opportunities and to convert customers from competitors 
  • Communicate and align with the execution stream for T&E to ensure a sales driven approach to all Training & Education activities within Nobel Biocare, including but not limited to align sales offers available at all training courses, sales ready staff available at all training courses, offer competitive pricing for the courses 
  • Represent the Training & Education stream in all Product launch projects for designated products and solutions, ensuring that a comprehensive and competitive Training & Education plan is included in all product launch projects 
  • Responsible for establishing long term relationship and engaging the relevant Key Opinion Leaders to ensure feedback, voice of customers, quality and relevance of the training course content. 
  • Responsible for attracting various customer segments, with programs designed to match their specific professional needs. 
  • Manages costs for all programmes, productions, and publications in order to report to management regarding a return on investment 
  • Responsible for the quality assurance as well as the compliance with global standards
  • Establish tie up with prestigious universities for specialized certification or fellowship programs to attract T&E follower-ship and co-branding 
  • Build strong working relationships with the sales force to ensure T&E programs are effectively executed and to understand and address learning issues and identify resolutions.

Job Requirements



Qualifications

Education
  • Degree in Marketing / Business or related discipline 
  • Additional qualification in MBA will be an advantage
Experience
  • More than 8 years of regional product marketing experience, preferably in the dental industry
  • Willing to travel 40% to 60% in the region
  • Excellent project management skills and ability to manage multiple priorities concurrently
  • Hands-on, detail-oriented and meticulous
  • Excellent communication (written and verbal) and relationship development skills
  • Ability & experience interfacing at all levels of the organization
  • Strategic vision while balancing successful execution
  • Self-motivated, self-organized, and able to work with minimum supervision 
  • Prior experience in a regulated environment preferred
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Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.