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Marketing Manager - Life Science & Medical Device in Buffalo Grove, Illinois at Leica Biosystems

Date Posted: 2/8/2019

Job Snapshot

Job Description

Job ID: SEL001673

About Us

Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.

Leica Biosystems is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check.
Be sure to follow Leica Biosystems on LinkedIn!


Description

The Marketing Manager - BOND Solution will be responsible for owning the development and execution of the commercial marketing strategy for Leica’s BOND solution.  He/she will also be held accountable for developing and executing the go-to-market plan of new products pertinent to the IHC/ISH staining (BOND-III, BOND MAX) and workflow portfolio (BOND ADVANCE, APIQ, Cerebro). 

Major Responsibilities 

Marketing Plan and Campaign Development
  • Develop marketing plans, value proposition and positioning by market segment
  • Develop marketing campaigns, tools, and programs to drive demand and increase market share
  • Define content strategy and develop content aligned with the target persona(s) to drive brand preference
  • Work with digital marketing team for campaign execution through appropriate digital channels

Business Development & Strategy
  • Own the go-to-market plan in close collaboration with the global business units (BU) and the regional sales teams
  • Lead Voice of Customer activities and validate new marketing opportunities as well as track market share
  • Conduct, execute on business strategy activities to include total available market, market share, segmentation, competitive analysis and product positioning 
  • Collaborate with the BU on product road mapping, new product development, and product management activities

Job Requirements



Qualifications


Education: BS in Science, Marketing or Engineering 


Experience/Skills:

  • Minimum 3 years of experience in medical technology commercial marketing and marketing campaign development
  • New product launch experience with medical device/ IVD products a strong plus  
  • Familiar with healthcare IT processes 
  • Demonstrated experience in data-driven marketing and analytics
  • Experience working with clinical labs and hospitals 
  • Experience in business strategy –market & customer segmentation; competitive product benchmarking, financial analysis (ROI, pricing, scenario analysis) 
  • Experience in leveraging digital channels for demand generation


Travel: Up to 30%


Language:  English


Competencies/Behaviors 

  • Commitment to being results-oriented with a team-first mentality
  • Demonstrate a sense of urgency
  • Drive decisive actions through both quantitative and qualitative analyses
  • Maintain a continuous improvement mindset pertaining to successful downstream marketing
  • Ability to think creatively and drive innovation where applicable  
  • Collaborate across the organization to achieve results


Internal Relationships: 

  • Commercial Sales Team
  • Commercial Finance Team
  • Commercial Operations
  • Global Business Units
  • Field Service and Application
  • Global Marketing


External Relationships:

  • Clinical lab customers (reference labs, hospitals)


Diversity & Inclusion

At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity and Inclusion is a top priority for the company, and it ties deeply to each of our core values. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.





Danaher Corporation Overview

Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 67,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $18.3B in revenue last year. We are ranked #162 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,200% over 20 years.
At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.